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Brand Management C 7.5 cr

About the Course

This course is delivered by focusing on a number of issues such as:
• the concept of brand management including themes such as brand assets (awareness and association), brand concept measurement and brand strategies and brand equity;
• conceptualisation and operationalisation of customer-based brand equity (CBBE) model as having a general applicability, and to show that its relevance is not restricted only to traditional consumer markets, but may prove equally important in services and industrial markets as well;
• answering questions pertaining to many of the main issues facing brand builders and managers, such as: should brand determine business strategy, or vice versa? What impact do new technologies have on brand management and consumer relationships? How is brand management different in the physical and virtual worlds?
• Also to be illuminated in this course is recognition of the fact that brand management aims to provide value to both consumers and firms. For more information please visit www.hig.se

Syllabus

Literature

Application information

Prerequisites

Marketing B

Selection

University credits

The online application at antagning.se opens approximately one month before application deadline.

When you apply for a course you will be directed to the admission site where the code for your course will be pre-entered

More about admissions at universityadmissions.se

Application

Start
Conditions
Weeks
Application
Autumn 2022
Normal teaching
202245 - 202302
Time of study: Day-time
Number of participants: 10
Location: Gävle
Application code: HIG-11119
Language: English
Pace: Half-time
Autumn 2022
Distance learning
202245 - 202302
Time of study: Day-time
Number of participants: 10
Location: Ortsoberoende
0 meetings
Application code: HIG-11127
Language: English
Pace: Half-time
Spring 2023
Normal teaching
202313 - 202322
Time of study: Day-time
Number of participants: 10
Location: Gävle
Application code: HIG-21174
Language: English
Pace: Half-time
Spring 2023
Distance learning
202313 - 202322
Time of study: Day-time
Number of participants: 10
Location: Ortsoberoende
0 meetings
Application code: HIG-21175
Language: English
Pace: Half-time
Autumn 2023
Distance learning
202345 - 202402
Not open *
Time of study: Day-time
Number of participants: 10
Location: Ortsoberoende
1 meetings
Application code: HIG-11188
Language: English
Pace: Half-time
Autumn 2023
Normal teaching
202345 - 202402
Not open *
Time of study: Day-time
Number of participants: 10
Location: Gävle
Application code: HIG-11190
Language: English
Pace: Half-time

*) The online application at antagning.se opens approximately one month before application deadline.

Published by: Veronica Liljeroth Page responsible: Veronica Liljeroth Updated: 2018-03-09
Högskolan i Gävle
www.hig.se
Box 801 76 GÄVLE
026-64 85 00 (växel)