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About CIMaR

CIMaR is an effective networking community for international marketing scholars from over 20 countries, including doctoral students.

The Consortium for International Marketing Research (CIMaR)

Led by Professor S. Tamer Cavusgil, the Founding Executive Director of Michigan State University CIBER, and Professor Catherine N. Axinn of Ohio University, an alumna of MSU, this group formed an informal research alliance in 1993. Their primary research interests centered on the internationalization of firms, and their collaboration marked the beginning of what we now know as CIMaR.

Participants CIMaR 2018

Participants CIMaR 2018

Over the years, CIMaR has grown into an effective networking community for international marketing scholars from over 20 countries, including doctoral students. CIMaR promotes understanding of emerging markets, mastery of pedagogical skills, and the undertaking of joint research projects, to contribute significantly to the knowledge and practice of international marketing.

As per to the mission of, this collaboration includes:

  • development of research agendas
  • conceptualization and construct development
  • instrument design, and data collection
  • analysis and jointly-authored works

This informal, scholarly network continues to foster cross-cultural and cross-national research in the field of international marketing, where the annual CIMaR conferences are a testament to their ongoing commitment. During the last three decades, CIMaR has provided a platform for scholars, both established and junior, to exchange ideas and form lasting research collaborations, where new participants are always welcome to join in the advancement of knowledge and understanding in this critical area of study

Organization of CIMaR

The organization of CIMaR is still led by professor S. Tamer Cavusgil, together with the staff at the Center for International Business Education & Research (CIBER) at Georgia State University.

S. Tamer Cavusgil
Cuneyt Evirgen
Paula Huntley

S Tamer Cavusgil Executive Director

Cuneyt Evirgen Faculty Director

Paula Huntley
Managing Director

More information about CIMaR

More information about CIMaR

Cuneyt Evirgen and Tamer Cavusgil

Cuneyt Evirgen, Senior Academic Professional, Georgia State University and Tamer Cavusgil, Executive Director

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Published by: Catarina Carlsson Page responsible: Veronica Liljeroth Updated: 2023-11-22
Högskolan i Gävle
www.hig.se
Box 801 76 GÄVLE
026-64 85 00 (växel)