Four girls who are studying Media and Communication will, during Week 13 collect clothing in a charity skip in Stortorget.
When Emma Stjärnstedt, Elina Turpainen, Denise von Allen and Sara Sjö, (absent when the photograph was taken), students of Media and Communication, became aware that 7000 litres of water are needed to make one single t-shirt, and that we throw away 8 kilos of textiles a year they got an idea.
To make use of the clothes we no longer want, but that are as good as new, we got the idea of putting a container for textiles in every bin store.
“The idea emerged in connection with a course in project management; Sara told us that a lot of clothes were thrown away in the bin store where she lives. We started to reflect on why the clothes weren’t recycled instead,” the girls said.
“When we realised, via the Swedish Environmental Protection Agency, that in order to make one single cotton t-shirt 7000 litres of water are required,” says Denise “I wonder how much water we have in the wardrobe?” And there was our slogan “Water in the wardrobe”
They contacted Gävlegårdarna who will now put out containers for textile recycling in the newly built recycling room in Andersberg. The non-profit association Gränslöst provides the containers and empties them.
“We hope that recycling rooms like this will become an obvious alternative”
“Molly symbolises us, she is the one who had a t-shirt that was no good so she threw it away.
Then she realised that it takes 7000 litres of water and so she changed her behaviour.”
“We made a film with Molly that visualises our idea and her image also decorates our container.”
Click to enlarge Molly.
The colourful container will be placed in the middle of Stortorget and at Saturday’s climate manifestation “Earth Hour” the girls sell the clothes that have been collected during the week.
“The money then goes to Fadershuset – children in need in Ukraine.”
Text: Douglas Öhrbom
Foto: Ove Wall