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“Businesses showing concern for their employees is not enough”


“The impact of businesses on public health is greater than they think, so businesses need to adopt a more wide-ranging view and consider society outside the workplace as well,” says Gloria Macassa, professor in public health sciences at University of Gävle.

Gloria Macassa

Gloria Macassa explains that every business has the potential to promote or damage public health and well-being as it has an impact on consumers, employees and the environment. A research project targeting business organisations in Gävleborg therefore explores how businesses view their role in the health promotion of their employees and the public at large.

“So far, we can see that businesses are aware that they can contribute, but measures have been limited to considerations of their employees’ well-being.”

She gives examples of how businesses can contribute:

  • Start wellness programmes for employees, their families and for people in the supply lines.
  • Be more inclusive and take their reponsibility in recruitment.
  • Train employees in how they and their family members can adopt a more health-promoting behaviour

“Business organisations are not isolated from the society they operate in, and their contribution is needed to promote public health. It’s in their own best interest, because if a society isn’t well, businesses won’t thrive,” Gloria Macassa concludes.

Den folkhälsovetenskapliga ämnesgruppen vid Högskolan i Gävle startade för två år sedan, i samarbete med samtliga akademier, ett helt nytt forskningsfält från grunden.

Forskargruppens artiklar är nu en del av den internationella debatten i vetenskapliga tidskrifter och bidrar med nya idéer om hur man kan anknyta företagens arbete till befolkningens hälsa.

The public health science subject group at the University of Gävle started two years ago, in collaboration with all academies, a completely new field of research from scratch.

The research group's articles are now part of the international debate in scientific journals and contribute with new ideas on how to link companies' work to the population's health.


Gloria Macassa, professor in public health sciences at University of Gävle
Phone: 026-64 82 28
Email: gloria.macassa@hig.se

Text: Douglas Öhrbom
Photo: Ove Wall

Published by: Douglas Öhrbom Page responsible: Anders Munck Updated: 2020-11-25
Högskolan i Gävle
Box 801 76 GÄVLE
026-64 85 00 (växel)