Welcome to the course Strategic Marketing C 7,5 cr

On this page you will find information about your course, course registration and more. Here you will also find your course syllabus and the course timetable.

Course information

This course is a half-time course given between weeks 03-12.
Name of course

Strategic Marketing C

Course code


Application code

21183, 21186


Faculty of Education and Business Studies

Course co-ordinator

Ehsanul Huda Chowdhury

Tel: 026-64 84 87

E-mail: ehsanul.chowdhury@hig.se

Course administration

Angelica Selin

E-mail: kurs-aue@hig.se

Register on your course!

In order to register on your course, you first need to create a user account. Read more about how to activate your user account in our guide, "Five steps to get started".

If you do not register on time, you will lose your place on the course. Please contact your course administrator before the end of the registration period if you are experiencing problems with course registration.

If you are conditionally admitted you are not able to register on the course yourself.

Period for course registration: 2018-01-08 – 2018-01-14

About the course

Course syllabus, reading list and timetable

Course syllabus, reading list and timetable

Course organisation

Course organisation

Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives. A marketing strategy is something that every single business; no matter how big or small, needs to have in place.

Strategic marketing uses a decision process perspective to examine the key concepts and issues involved in selecting marketing strategies. In present world, it is necessary to develop marketing strategies that extend beyond the traditional management focus on the marketing mix. The course is designed around the marketing strategy process with a clear emphasis on analysis, planning and implementation. So this course is considered to be an essential course to understand the inter-relationship between the business strategy and success of the organization in the market scenario. This course will definitely develop marketing skills, decision making capacity and expertise of the students.

The objectives of this course are:

  • To provide understanding of the importance of marketing strategies in present competitive world.
  • To provide understanding of the strategies and practices that can affect the performance of a marketer in the national and global market.
  • To develop the understanding of the importance of co-ordination between the marketing strategy and the consumer perception to develop an effective relationship by creating value nationally and globally.

The course will be conducted through holding four lectures and discussions on the topics of strategic marketing. Students are requested to attend the four lectures. Moreover, students need to submit the individual home exams as well as individual assignments on article analysis and group assignment on real life case study on strategic marketing as part of the evaluation of the students for this course. It is compulsory for the students to attend and participate in the individual article analysis seminar and group case study seminar. The students also need to submit their home exams and assignments on safe assign of Blackboard on time as per course schedule to receive grades.

Course literature:

  • Roger A. Kerin and Robert A. Paterson; Strategic Marketing Problems – Cases and Comments, Thirteenth Edition, Pearson, 2013, ISBN-13: 978-0-273-76894-4, ISBN-10: 0-273-76894-8.


The communication between students and teacher will be face to face during lectures, seminars and pre-scheduled meetings as well as though e-mails and discussions on Blackboard. The course contents, schedules, and information will be uploaded in the Blackboard and all important announcements related to the course will be also on the Blackboard. Moreover, individual or group emails will be sent to the students’ email accounts regarding important matters related to course.

Written exams

Written exams

Registration for exams, including re-takes, is mandatory. You can register for exams via the Student Portal (click on the link under "My studies"). You need to register at least ten days before the exam date. If you fail to register you will only be able to sit your exam if there is a n empty place in the exam hall.

If you are a distance study student and want to take your exam off-campus, you need to apply to do so at least three weeks prior to the exam date.

Course evaluation

Course evaluation

After your course has finished you will be sent a we-based course evaluation questionnaire via e-mail. Your participation in the course evaluation is very valuable to us and you comments will help improve and develop the course further. All students registered on the course will receive a report of the course evaluation with all comments compiled.

General information

Course syllabus and reading list
In your course syllabus you will find the aim and contents of the course, as well as the reading list.

Course timetable
Students registered on a course at the University of Gävle can find their course timetable in the Student Portal. If you are not registered, you may find course timetables through our online timetable search service at schema.hig.se. You can also find your course timetable using the KronoX app.

HiG card
The HiG card works as an entry card giving you access to doors and computer rooms. The card also works as a library card and a copy card. You can collect your HiG card at the reception desk in the Student Centre, building 22.

Hig.se/student is our student webpage where you can find useful links and information about your studies. Here you will also find a news feed where we publish study-related news.

IT support
You can contact IT support if you encounter any problems with your user account or any other IT related problems. The IT support is open for visits 09.00-15.00 in the Student Centre, building 22, Monday to Friday. You can also contact them by telephone +46 (0)26 64 88 00 or email itsupport@hig.se

The library is located in the middle of the campus and is open to everybody. Welcome to the library to activate your entrance card as a library card. You can reach all digital resources such as e-books and e-journals after logging in with your user account.

Student support
Sometimes you need help to manage your studies and student life. At the University of Gävle we have several support functions to help you deal with various study-related situations, such as, for example, student health and welfare and support for students with disabilities.

The Student Centre
At the Student Centre you will meet knowledgeable staff who can assist you in just about anything regarding your studies at the University of Gävle. The Student Centre is located in building 22. You can also find a café in this area and a TV displays showing study-related information and the daily timetabling. You can contact the Student Centre by email at studentcentrum@hig.se

Published by: Joelin Quigley Berg Page responsible: Lisa Olsson Updated: 2017-12-11
Högskolan i Gävle
Box 801 76 GÄVLE
026-64 85 00 (växel)