|Name of course||Brand Management 7,5 credits|
21145 och 21166
Faculty of Education and Business Studies 7,5 cr
Ehsanul Huda Chowdhury
Tel: 026-64 84 87
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Period for course registration: 2020-03-23-2020-03-29
The course will be conducted through holding six lectures and discussions on the topics of Managing Brands. Students are requested to attend the six lectures. Moreover, students need to submit the individual home exam as well as group assignment on article analysis and group literature review assignment on branding theories as well as group assignment on developing and managing strategies for building a new brand as part of the evaluation for this course. It is compulsory for the students to participate in the individual article analysis seminar and group case study seminar. The students also need to submit their home exams and assignments on safe assign of Blackboard on time as per course schedule to receive grades.
Kevin Lane Keller, Strategic Brand Management – Building, Measuring, and Managing Brand Equity, Fourth Edition, Pearson, 2013, ISBN-13: 978-0-273-77941-4, ISBN-10: 0-273-77941-9.
The language of instruction for this course is English. The communication between students and teacher will be face to face during lectures, seminars and pre-scheduled meetings as well as though e-mails and discussions on Blackboard. The course contents, schedules, and information will be uploaded in the Blackboard and all important announcements related to the course will be also on the Blackboard. Moreover, individual or group emails will be sent to the students’ email accounts regarding important matters related to course.
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