|Name of course||Brand Management (IT-distance) 7,5 credits|
Faculty of Education and Business Studies
Ehsanul Huda Chowdhury
Tel: 026-64 84 87
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Period for course registration: 2018-03-19 -- 2018-03-25
I, Ehsanul Huda Chowdhury, am your course coordinator. Contact me on e-mail first. The objective of the course is to increase the students understanding of Brand Management strategies and practices through taking part in class discussions, written examination, analysis of articles, case studies, seminars and group project works. By the end of the course the students are expected to:
The course will be conducted online. Students are requested to go through the power point slides of the topics of brand Management that will be uploaded on Blackboard and discuss regarding the topics via e-mail or pre-scheduled skype sessions. Moreover, students need to submit the individual home exams as well as individual assignment on article analysis and group literature review assignment on branding theories as well as group case study assignment on brand management practices of Real Life Brands as part of the evaluation for this course. The students also need to submit their home exams and assignments on safe assign of Blackboard on time as per course schedule to receive grades.
Kevin Lane Keller, Strategic Brand Management – Building, Measuring, and Managing Brand Equity, Fourth Edition, Pearson, 2013, ISBN-13: 978-0-273-77941-4, ISBN-10: 0-273-77941-9.
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