|Name of course|
Customer Relationship Management 7,5 cr
Faculty of Education and Business Studies
Tel: 026-64 85 84
Victoria Higuita Otero
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Period for course registration: 2021-03-15--2021-03-28
Dear course participants!
I am the course leader for Customer Relationship Management. It is my pleasure to know that you have chosen to read Customer Relationship Management. Registration, roll call and the first lecture is scheduled to take place on Monday 29th of March 2021 at 09.30 am (Swedish time). It is extremely important to create time to participate in the first lecture.
The (first) online lecture is going to be delivered via the Zoom meeting platform:
ASSIGNMENT 1: ARTICLE ANALYSIS (This group assignment consists of 20% of final grade). It has two parts: 1a) Article presentation seminar scheduled to take place 30th of April 2021 at 09.30-14.30 (Swedish time); Assignment 1b) Article review report to be submitted in folder on Canvas 23rd of April 2021 latest 16.00 (Swedish time).
ASSIGNMENT 2: HOME EXAMINATION (This individual assignment consists of 50% of final grade). Home examination, based mainly on topics addressed in the course literature and lectures, will take place 5th of May 2021 between 08.00 and 20.00 (Swedish time). It will include the following chapters: 1, 2, 3, 4, 6, 7, 8, 9, & 12. Re-examination (Re-sit) will take place the 4th of June 2021 between 08.00 and 20.00 (Swedish time). Re-sit examination will include chapters: 1, 2, 3, 4, 6, 7, 8, 9, & 12. MAIN COURSE LITERATURE: Donaldson, B. & O´Toole, T. (2007), Strategic Market Relationship 2nd Ed., John Wiley & Sons, Ltd Chichester, England, Approx. 288 pages. ISBN 978-0-470-02880-3. I STRONGLY advise you to buy the main course literature
ASSIGNMENT 3: TERM PAPER (This group assignment consists of 30% of final grade)
Assignment 3 consists of two parts: 1) Assignment 3a: Write a Term paper: Deadline for submission of Term paper via a special folder on Canvas is 27th of May 2021 at 16.00 (Swedish time). 2) Assignment 3b: Term paper opposition should be submitted latest on the 31st of May 2021 at 16.00 (Swedish time).
Canvas is the official communication platform.
Professor Aihie Osarenkhoe (email@example.com): Course leader
Peter Ek (firstname.lastname@example.org): Co-teacher
Sonny Jakobsson (email@example.com): Course assistant
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