|Name of course|
Faculty of Education and Business
Ehsanul Huda Chowdhury
Victoria Higuita Otero
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Period for course registration: 2021-03-15 -- 2021-03-28
The course Marketing Theories will be organized through CANVAS. Students will automatically be enrolled on the course in Canvas once they have registered for their course in Ladok. All information regarding the course will be available in CANVAS.
Teaching and research in Marketing has been of interest for many business students and managers over the years and therefore many theories have been developed to address and cover different marketing issues and concepts. This course has been designed to give a good understanding of marketing and is grouped into four different sections. The first section deals with general marketing. The following three parts are about consumer marketing, industrial marketing and services marketing. The course is based on scientific articles, selected from the refereed journals. The articles concern important marketing issues. Each section starts with a lecture, followed by seminars, in which students and teacher dialogue around the papers written by students. Class participation and taking part in discussion are important requirements of this course. Attending lectures and seminars is extremely important and shows your seriousness in taking the course. Participation in all seminar sessions in which you present your papers is mandatory. Lectures and seminars will be held either face to face or through zoom. Recorded lectures on different topics of marketing theories can also be used.
Students will work in teams of 2-3 students for the preparation of one report for each of the four sections. Students are responsible to build their own teams, which need to be ready and sent to the instructors through their E-mails on time (see course guidelines in Canvas). It is recommended that teams with the same participants work in all assignments except the final report, which is to be carried out individually.
The literature consists of scientific articles. You will find the articles after logging into the university library website or sometimes direct link on the Canvas.
This course does not contain any written exam, as the purpose is not to address specific issues, but has a broader perspective. The emphasis is given on taking part in class discussion and developing ability to critically analyze marketing theories. The major elements of this course are divided into article discussions, seminars, and report writing.
For passing the course a student is required to get 50% marks in all the assignments separately. All the scores from the exams will be added together for final grading (see course guidelines in Canvas)
The communication between students and teacher will be face to face or through zoom during lectures, seminars and pre-scheduled zoom meetings as well as though e-mails and discussions on Canvas. The course contents, timetables, and information will be uploaded on Canvas for the course and all important announcements related to the course will be also on Canvas. Moreover, individual or group emails will be sent to the students’ email accounts regarding important matters related to course.
Registration for exams, including re-takes, is mandatory. You can register for exams via Ladok. You need to register at least ten days before the exam date. If you didn't register in time, you can not take your exam. No exceptions are made from this rule, we do not accept registrations when the deadline is passed.
If you are a distance study student and want to take your exam off-campus, you need to apply to do so at least three weeks prior to the exam date.
After your course has finished you will be sent a web-based course evaluation questionnaire via e-mail. Your participation in the course evaluation is very valuable to us and your comments will help improve and develop the course further. All students registered on the course will receive a report of the course evaluation with all comments compiled.
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