Welcome to the course Marketing Theories 7,5 cr

On this page you will find information about your course, course registration and more. Here you will also find your course syllabus and the course timetable.

Course information

This course is a half-time course given between weeks 13-22.
Name of course

Marketing Theories

Course code

FEA 220

Application code



Faculty of Education and Business

Course co-ordinator

Ehsanul Huda Chowdhury

E-mail: ehsanul.chowdhury@hig.se
Phone: 070-60 60 876

Course administration

Victoria Higuita Otero

E-mail: studentsupport@hig.se

Register on your course!

In order to register on your course, you first need to create a user account. Read more about how to activate your user account in our guide, "Five steps to get started".

If you do not register on time, you will lose your place on the course. Please contact your course administrator before the end of the registration period if you are experiencing problems with course registration.

If you are conditionally admitted you are not able to register on the course yourself.

Period for course registration: 2021-03-15 -- 2021-03-28

About the course

Course syllabus, reading list and timetable

Course syllabus, reading list and timetable

Course organisation

Course organisation

The course Marketing Theories will be organized through CANVAS. Students will automatically be enrolled on the course in Canvas once they have registered for their course in Ladok. All information regarding the course will be available in CANVAS.

Teaching and research in Marketing has been of interest for many business students and managers over the years and therefore many theories have been developed to address and cover different marketing issues and concepts. This course has been designed to give a good understanding of marketing and is grouped into four different sections. The first section deals with general marketing. The following three parts are about consumer marketing, industrial marketing and services marketing. The course is based on scientific articles, selected from the refereed journals. The articles concern important marketing issues. Each section starts with a lecture, followed by seminars, in which students and teacher dialogue around the papers written by students. Class participation and taking part in discussion are important requirements of this course. Attending lectures and seminars is extremely important and shows your seriousness in taking the course. Participation in all seminar sessions in which you present your papers is mandatory. Lectures and seminars will be held either face to face or through zoom. Recorded lectures on different topics of marketing theories can also be used.
Students will work in teams of 2-3 students for the preparation of one report for each of the four sections. Students are responsible to build their own teams, which need to be ready and sent to the instructors through their E-mails on time (see course guidelines in Canvas). It is recommended that teams with the same participants work in all assignments except the final report, which is to be carried out individually.

Course literature

The literature consists of scientific articles. You will find the articles after logging into the university library website or sometimes direct link on the Canvas.

Examination and Grading

This course does not contain any written exam, as the purpose is not to address specific issues, but has a broader perspective. The emphasis is given on taking part in class discussion and developing ability to critically analyze marketing theories. The major elements of this course are divided into article discussions, seminars, and report writing.

For passing the course a student is required to get 50% marks in all the assignments separately. All the scores from the exams will be added together for final grading (see course guidelines in Canvas)


The communication between students and teacher will be face to face or through zoom during lectures, seminars and pre-scheduled zoom meetings as well as though e-mails and discussions on Canvas. The course contents, timetables, and information will be uploaded on Canvas for the course and all important announcements related to the course will be also on Canvas. Moreover, individual or group emails will be sent to the students’ email accounts regarding important matters related to course.

Written exams

Written exams

Registration for exams, including re-takes, is mandatory. You can register for exams via Ladok. You need to register at least ten days before the exam date. If you didn't register in time, you can not take your exam. No exceptions are made from this rule, we do not accept registrations when the deadline is passed.

If you are a distance study student and want to take your exam off-campus, you need to apply to do so at least three weeks prior to the exam date.

Course evaluation

Course evaluation

After your course has finished you will be sent a web-based course evaluation questionnaire via e-mail. Your participation in the course evaluation is very valuable to us and your comments will help improve and develop the course further. All students registered on the course will receive a report of the course evaluation with all comments compiled.

Service and Support


You need to apply for accommodation yourself. Please remember to do it in good time before your arrival. The University of Gävle does not provide any student accommodation.

Free Microsoft Office

As a student at the University of Gävle you have the opportunity to install
Microsoft Office on up to five computers. The Office package includes Word, Excel, Powerpoint, Outlook and Onenote.

  • Library

The library is located in the middle of campus and is open to everybody. You can reach all digital resources such as e-books and e-journals after logging in with your user account.

  • Residence permit
    • If you are a non-EU citizen you need to apply for a residence permit. Start the process of applying for a residence permit as soon as possible. This can be a slow process and take several months. It is therefore good to get started as soon as possible!

Student Centre

At the Student Centre you will meet knowledgeable staff that can assist you in just about anything regarding your studies at the University of Gävle. The Student Centre is located in building 22. You will also find a café in this area and TV displays showing current information and the daily timetabling. If you have any study-related questions, you can contact the Student Centre at studentcentrum@hig.se

Student Support

  • Sometimes you need help to manage your studies and student life. At the University of Gävle we have several support functions to help you deal with various study-related situations, such as, for example, study guidance counselling, student health and welfare, and support for disabled students.

Tuition fees

  • If you have any questions about tuition fees, please find more information in our FAQ.

Web meetings with Zoom

  • Zoom are a services for web meetings at the University of Gävle. You usually need a webcam and headset with a microphone.
  • Web meetings with Zoom

Wireless network (wifi)

Eduroam (EDUcation ROAMing) gives you access to the Internet when you are staying on the University campus. It also provides internet access at other universities and colleges that are connected to eduroam. Eduroam also works at many airports, railway stations and hotels.

Publicerad av: Victoria Higuita Otero Sidansvarig: Lisa Olsson Sidan uppdaterades: 2020-12-07
Högskolan i Gävle
Box 801 76 GÄVLE
026-64 85 00 (växel)