Welcome to the course Strategic Marketing C 7,5cr (campus)

Period for course registration in Ladok: 15 August - 28 August.

Course information

Course information
Course and application code

FEG341 11118 11152

Study period and pace

This course is a half-time course given between weeks 35-44


View course syllabus

Reading list

View reading list


View course timetable 11118 11152

Course co-ordinator

Ehsanul Huda Chowdhury

E-mail: ehsanul.chowdhury@hig.se

Phone: 0706060876

Questions about registration and admission


The course Strategic Marketing C 7.5 hp for campus students will be organized through CANVAS. Students will automatically be enrolled on the course in Canvas once they have registered for their course in Ladok. All information regarding the course will be available in CANVAS.
The course will be conducted physically on Campus or Hybrid. Students are requested to go through the power point slides of the topics of Strategic Marketing that will be uploaded in CANVAS. 4 recorded lectures on the topics of Strategic Marketing will also be uploaded on Canvas. The students are welcome to participate in the introduction meeting to be held physically on Week 35. Discussion meeting is planned to be held physically on week 36 and week 37 Moreover, students need to submit the individual home exams and group assignments on case studies and literature review on strategic marketing topics as exams for this course. It is compulsory for the students to participate on the group case study seminar which is planned to be held physically on Campus. The students need to submit their individual home exam as well as group assignments on Canvas on time as per course timetable to receive grades. The medium of instruction for this course is English.

Course literature:
Roger A. Kerin and Robert A. Paterson; Strategic Marketing Problems – Cases and Comments, Thirteenth Edition, Pearson, 2013, ISBN-13: 978-0-273-76894-4, ISBN-10: 0-273-76894-8.


The communication between students and teacher will be held physically or if situation requires, via zoom during introduction meeting and discussion meetings. Seminar will be held physically or if situation requires, via zoom. Students will be also communicated through pre-scheduled zoom meetings as well as though e-mails and discussion threads on Canvas. The course contents, timetables, and information will be uploaded on Canvas for the course and all important announcements related to the course will be also on Canvas. Moreover, individual or group emails will be sent to the students’ email accounts regarding important matters related to course. The Introduction meeting is planned to be held physically on Week 35. The time and date of the introduction meeting will be available in CANVAS and KRONOX from June 2022.

The course is given by the Faculty of Education and Business.

Publicerad av: Sandra Svahn Sidansvarig: Satu Moberg Sidan uppdaterades: 2022-06-08
Högskolan i Gävle
Box 801 76 GÄVLE
026-64 85 00 (växel)