Welcome to the course Strategic Marketing C 7,5cr (it-distance)

On this page you will find information about your course, course registration and more. Here you will also find your course syllabus and the course timetable.

Course information

This course is a half-time course given between weeks 35-44.

Name of course

Strategic Marketing C

Course code


Application code

11142 and 11184


Faculty of Education and Business Studies

Course co-ordinator

Ehsanul Huda Chowdhury

E-mail: ehsanul.chowdhury@hig.se

Telephone: 0706060876

Course administration

Eva Persson

E-mail: studentsupport@hig.se

Register on your course!

In order to register on your course, you first need to create a user account. Read more about how to activate your user account in our guide, "Five steps to get started".

If you do not register on time, you will lose your place on the course. Please contact your course administrator before the end of the registration period if you are experiencing problems with course registration.

If you are conditionally admitted you are not able to register on the course yourself.

Period for course registration: 16 August - 29 August

About the course

Course syllabus, reading list and timetable

Course syllabus, reading list and timetable

Course organisation and communication

The course Strategic Marketing C for distance students will be organized through CANVAS. Students will automatically be enrolled on the course in Canvas once they have registered for their course in Ladok. All information regarding the course will be available in CANVAS.

The course will be conducted online. Students are requested to go through the power point slides of the topics of Strategic Marketing that will be uploaded in CANVAS. 4 recorded lectures will also be uploaded on Canvas. The students are welcome to participate in the introduction zoom meeting and a discussion zoom meeting planned on week 37 & 38. Moreover, students need to submit the individual home exams as well as individual assignments on article analysis and group assignments on case studies and literature review on strategic marketing topics as exams for this course. It is compulsory for the students to participate on the group case study seminar. The students need to submit their individual home exam and other individual as well as group assignments on Canvas on time as per course timetable to receive grades. The medium of instruction for this course is English.

Course literature:
Roger A. Kerin and Robert A. Paterson; Strategic Marketing Problems – Cases and Comments, Thirteenth Edition, Pearson, 2013, ISBN-13: 978-0-273-76894-4, ISBN-10: 0-273-76894-8.

The introduction zoom meeting will be held on September 3, 2021(Friday) between 10:00-11:30.


The communication between students and teacher will be via discussion zoom meetings, zoom seminar and pre-scheduled zoom sessions as well as though e-mails and discussions on Canvas. The course contents, timetables, lecture videos and other information will be uploaded on Canvas and all important announcements related to the course will be also on Canvas. Moreover, individual or group emails will be sent to the students’ email accounts regarding important matters related to course.

Written exams

Registration for exams, including re-takes, is mandatory. You can register for exams via Ladok. You need to register at least ten days before the exam date. If you didn't register in time, you can not take your exam. No exceptions are made from this rule, we do not accept registrations when the deadline is passed.

If you are a distance study student and want to take your exam off-campus, you need to apply to do so at least three weeks prior to the exam date.

Publicerad av: Sandra Svahn Sidansvarig: Lisa Olsson Sidan uppdaterades: 2021-08-26
Högskolan i Gävle
Box 801 76 GÄVLE
026-64 85 00 (växel)