Welcome to the course Marketing Theories 7,5 cr

On this page you will find information about your course, course registration and more. Here you will also find your course syllabus and the course timetable.

Period for course registration in Ladok: 14 march – 27 march

If you do not register on time, you will lose your place on the course.

Course information

This course is a half-time course given between weeks 13-22.

Course information
Course code


Application code



View syllabus

Reading list

View reading list


View timetable

Course co-ordinator

Name Peter Ek

E-mail: peter.ek@hig.se

Telephone: 026-648500

Questions about registration and admission

E-mail: studentsupport@hig.se

Register on your course!

In order to register on your course, you first need to create a user account. Read more about how to activate your user account in our guide, "Five steps to get started".

If you do not register on time, you will lose your place on the course. Please contact your course administrator before the end of the registration period if you are experiencing problems with course registration.

If you are conditionally admitted you are not able to register on the course yourself.

Course organisation and communication

The Marketing Theories course deals with important ideas and research in the vast and developing field of marketing. The course is divided into four subareas each focusing on main areas within marketing: (1) Consumer marketing, (2) Industrial marketing, (3) Services marketing and (4) Marketing strategy. The literature consists of academic articles in marketing. The course is given through lectures focusing on main points and the larger picture of the readings and seminars where we go in-depth and discuss the academic articles related to each area. In addition, in the later part of the course, each student will produce an individual paper related to one of the main areas of the course. The schedule for the course is provided in a separate document on Canvas as well as the KronoX system.


More information is given when the course starts.

The course is given by the Faculty of Education and Business.

Written exams

Registration for exams, including re-takes, is mandatory. You can register for exams via Ladok. You need to register at least ten days before the exam date. If you didn't register in time, you can not take your exam. No exceptions are made from this rule, we do not accept registrations when the deadline is passed.

If you are a distance study student and want to take your exam off-campus, you need to apply to do so at least three weeks prior to the exam date.

Publicerad av: Sandra Svahn Sidansvarig: Lisa Olsson Sidan uppdaterades: 2021-11-25
Högskolan i Gävle
Box 801 76 GÄVLE
026-64 85 00 (växel)