Strategic Marketing C 7.5 cr

About the Course

Through exposure to competitive marketing strategy, the principles of competitive intelligence, the intricacies of managing customers and the development of product and branding strategies, students in this course will improve their understanding of marketing in a competitive environment. The focus is on strategic and critically analytical approaches to marketing. Students will also strengthen their expertise in marketing decision-making, with a view to gaining a senior managerial position in future.

Key elements in strategic marketing management, the relationship between the firm and its environment, firms strategic choices, the link between strategy and organisation, organizational implications of different strategies, and management of strategic change will be considered in this course. For more information please visit www.hig.se

Syllabus

Literature

Application information

Prerequisites

Marketing G1N (7,5 credits) and G1F (7,5 credits).

Selection

University credits

The online application at antagning.se opens approximately one month before application deadline.

When you apply for a course you will be directed to the admission site where the code for your course will be pre-entered

More about admissions at universityadmissions.se

Application

Start
Conditions
Weeks
Application
Autumn 2020
Normal teaching
202036 - 202045
CANCELLED
Time of study: Day-time
Number of participants: 10
Location: Gävle
Application code: HIG-11180
Language: English
Pace: Half-time
Autumn 2020
Distance learning
202036 - 202045
Time of study: Day-time
Number of participants: 10
Location: Ortsoberoende
0 meetings
Application code: HIG-11181
Language: English
Pace: Half-time

*) The online application at antagning.se opens approximately one month before application deadline.

Published by: Veronica Liljeroth Page responsible: Veronica Liljeroth Updated: 2018-03-09
Högskolan i Gävle
www.hig.se
Box 801 76 GÄVLE
026-64 85 00 (växel)