Courses within the program

Programnamn

Study Programme in Business Administration

Overview of the courses that make up the programme:

Year 1

Year 2

Year 3

Semester 1
Strategic Marketing C 7.5 cr
Field Business Administration

Through exposure to competitive marketing strategy, the principles of competitive intelligence, the intricacies of managing customers and the development of product and branding strategies, students in this course will improve their understanding of marketing in a competitive environment. The focus is on strategic and critically analytical approaches to marketing. Students will also strengthen their expertise in marketing decision-making, with a view to gaining a senior managerial position in future.

Key elements in strategic marketing management, the relationship between the firm and its environment, firms strategic choices, the link between strategy and organisation, organizational implications of different strategies, and management of strategic change will be considered in this course. For more information please visit www.hig.se

Syllabus
Literature

Take as freestanding course

Semester 1
Financial Management C 7.5 cr
Field Business Administration

This course takes on the perspective of the financial managers of firms, and provides an up-to-date coverage of issues, problems, and opportunities concerning the financial environment firms are operating in. The student will learn tools of analysis in order to understand and analyze investment and financial decisions of the firm, and how those decisions affect the value of the firm. For more information please visit www.hig.se

Syllabus
Literature

Take as freestanding course

Semester 1
Project Management C 7.5 cr
Field Business Administration

Upon successful completion of the course, students will be able to:
- have a detailed understanding of project management concepts from a contextual, global perspective
- identify different manager's styles and tasks of project leadership
- explain how individual skills, personalities and attitudes contribute to successful team management
- identify, compare and recommend different leadership strategies to create innovative project environments
- analyze real life projects by the application of project management theories.

This course will offer knowledge of
- different theoretical project perspectives
- the foundation of the project
- project leadership challenges
- the project role in society.

For more information please visit www.hig.se

Syllabus
Literature

Take as freestanding course

Semester 1
Brand Management C 7.5 cr
Field Business Administration

This course is delivered by focusing on a number of issues such as:
• the concept of brand management including themes such as brand assets (awareness and association), brand concept measurement and brand strategies and brand equity;
• conceptualisation and operationalisation of customer-based brand equity (CBBE) model as having a general applicability, and to show that its relevance is not restricted only to traditional consumer markets, but may prove equally important in services and industrial markets as well;
• answering questions pertaining to many of the main issues facing brand builders and managers, such as: should brand determine business strategy, or vice versa? What impact do new technologies have on brand management and consumer relationships? How is brand management different in the physical and virtual worlds?
• Also to be illuminated in this course is recognition of the fact that brand management aims to provide value to both consumers and firms. For more information please visit www.hig.se

Syllabus
Literature

Take as freestanding course

Semester 1
Services Marketing C 7.5 cr
Field Business Administration

The course will offer a detailed understanding of what service is, how it differs from goods and what role it plays in today's consumption and sales. A major part of the course deals with planning, designing and developing service offerings to satisfy customer needs. The role of customer is thoroughly discussed in assessing and formulating demand, in creating and managing services and in attracting other customers. Service quality is particularly focused considering intangible nature of services and involvement of human elements in most service creation processes. Further, major service theories and their application are discussed from articles published in the internationally reputed journals. Internationalization of services are now becoming very important in business, and therefore this issue is particularly dealt with through reading of articles. Even what is happening in the reality and how firms develop and manages services and customer relationships will be an important assignment for group works. For more information please visit www.hig.se

Syllabus
Literature

Take as freestanding course

Published by: Veronica Liljeroth Page responsible: Veronica Liljeroth Updated: 2018-03-09
Högskolan i Gävle
www.hig.se
Box 801 76 GÄVLE
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