Programnamn
Professional writing
Overview of the courses that make up the programme:
Year 1
Year 2
|
Semester 1
|
Media and Typography 7.5 cr
Field Media and Communications Science
|
The course analyses the basic rules and regulatory systems of typography, through studying historical developments in classical, modern and post-modern typography. Thereafter, the emphasis is placed on studying the role of typography in media: what impact does typography have in film, on the web etc Exercises in creating meaning in typography, choice of style and structuring are included in the course.
Year 3
|
Semester 1
|
Storytelling for Professional Communicators 7.5 cr
Field Media and Communications Science
|
|
Semester 1
|
Visual Communication 7.5 cr
Field Media and Communications Science
|
The course intends to establish basic concepts in visual communication, develop skills in interpreting, analysing and on a higher level, communicating the visual element of all types of communication. Visual communication includes content-based, aesthetic and rhetorical approaches to images, diagrams, layout or pictograms. The visual rhetorics provides the tools and methods to streamline communication and at the same time, it constitutes the analytical tools to discover rhetorical approaches in e g advertising or political communication. Visualisation has become more important in the communication of knowledge. Visualisation can also make complex contents understandable and make abstract concepts or mathematically based theories communicable to a broader public.
Högskolan i Gävle
www.hig.se
Box 801 76 GÄVLE
026-64 85 00 (växel)
www.hig.se
Box 801 76 GÄVLE
026-64 85 00 (växel)