Research presentation

Ehsanul Huda Chowdhury

Research presentation

Ehsanul Huda Chowdhury

Senior lecturer

Research subject: Företagsekonomi

Email: ehsanul.chowdhury@hig.se
Telephone: +46 26 64 85 00 (operator)

Ehsanul Huda Chowdhury finished his PhD from Angeles University Foundation of Philippines during June, 2010. His dissertation scope was on supply chain management. He completed his MBA in Marketing from University of Dhaka in Bangladesh in 2004 and completed his Masters in International Business from University of Western Sydney in Australia 2001.

Previously Dr. Chowdhury completed his Bachelors in commerce major in marketing University of Delhi in India in 1998. He has been teaching in the University in the undergraduate and post Graduate level since September, 2004. His main teaching area is Marketing and Supply Chain Management.

CURRENT RESEARCH

He has been doing research in the area of Marketing and Supply Chain Management for the last 10 years.

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Articles


Scholarly articles, refereed

Fregidou-Malama, M., Chowdhury, E. & Hyder, A. (2019). Innovative product marketing strategy : multinational companies in Bangladesh. Journal of Asia Business Studies, 13 (4), 656-671. 10.1108/JABS-07-2018-0193 [More information]
Amin, M., Chowdhury, E. & Zaman, M. (2018). Understanding the Determinants of Technology Driven Services Adoption by the Rural Consumers in Bangladesh. Journal of Business Administration, 38 (1 & 2), 103-115. [More information]
Hyder, A., Chowdhury, E. & Sundström, A. (2017). Balancing Control and Trust to Manage CSR Compliance in Supply Chains. International Journal of Supply Chain Management, 6 (2), 1-14. External link [More information]
Sundström, A., Sammalisto, K., Hyder, A. & Chowdhury, E. (2016). CSR implementation strategy constraints in emerging market supply chain context : Bangladesh garment industry experiences. International Journal of Applied Business and Economic Research, 14 (13), 9041-9062. [More information]
Chowdhury, E., Sundström, A. & Hyder, A. (2016). Supply Chain CSR Image Challenges - A study on Bangladesh Clothing Industry. International Journal of Supply Chain Management, 5 (2), 16-25. External link [More information]
Chowdhury, E., Rodrick, S. & Ahmed, F. (2014). A study on BRAC Microfinance Products for rural consumers using Service Gap Model. International Journal of Business & Management (Toronto), 1 (1), 9-19. External link [More information]
Chowdhury, E., Sarwari, S. & Chowdhury, W. (2013). Customer Relationship Marketing Focusing on Providing Benefits to Students and Mobile Service Providers : A case Study on AIUB. International Journal of Applied Behavioral Economics, 2 (4), 25-35. 10.4018/ijabe.2013100102 [More information]
Hoq, M. & Chowdhury, E. (2012). An Empirical Study of the Antecedents and Consequences of Innovativeness. World Journal of Social Sciences, 2 (5), 184-197. External link [More information]
Chowdhury, E., Hira, E., Mamun, A. & Kaisar, M. (2012). An Empirical Study on Training, Job Satisfaction, and Corporate Brand Image Relationship to Employees Working Performance in Context of British American Tobacco, Dhaka. International Journal of Applied Behavioral Economics, 1 (3), 58-69. 10.4018/ijabe.2012070104 [More information]

Book chapters

Chowdhury, E. & Rahman, K. (2020). Growth Trajectory and Developmental Impact of Ready-Made Garments Industry in Bangladesh. 978-981-15-1683-2. Singapore: Palgrave Macmillan. P. 267-297. 10.1007/978-981-15-1683-2 [More information]

Conference papers

Fregidou-Malama, M., Hyder, A. & Chowdhury, E. (2019). Why Microfinance in Rich Developed Countries?. ICBM 2019 2nd International Conference on Business and Management. Dhaka: BRAC University. P. 795-. External link [More information]
Fregidou-Malama, M., Chowdhury, E. & Hyder, A. (2017). Innovative Marketing Strategy : Multinational Companies in Bangladesh. ICBM 2017 : International Conference on Business and Management. Dhaka: BRAC University. P. 659-659. External link [More information]
Hyder, A. & Chowdhury, E. (2015). Market Orientation in Service Firms - An International Comparative Study. Proceedings of the 3<sup>rd </sup>International Conference on Strategic Innovative Marketing (IC-SIM 2014). Amsterdam. P. 16-23. 10.1016/j.sbspro.2015.01.1169 [More information]
Published by: Sara Perttunen Sundberg Page responsible: Camilla Niss Updated: 2020-02-26
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