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Research presentation

Aihie Osarenkhoe

Aihie Osarenkhoe, professor i företagsekonomi.

Research presentation

Aihie Osarenkhoe


Research subject: Business Administration

Professor Aihie Osarenkhoe earned his PhD in Business Administration with concentration in Marketing Management at Stockholm University, Sweden in 1992. In addition to being a certificated/qualified teacher, Professor Osarenkhoe has 20 years teaching, industrial and research experience in many subject areas of business administration. Professor Osarenkhoe has developed the following courses: Strategic Marketing, Brand Management, Customer Relationship Management, International Business Strategy, and Industrial Marketing module of a PhD course called Marketing Theories. He currently teaches three of the courses (the latter three mentioned above). Furthermore, Professor Osarenkhoe carries out a range of leadership and administrative duties such as being the Director of Research at the department of business and economic studies. Moreover, he supervises Bachelor, Master and Doctoral thesis both in Swedish and English.


Summary of research area, current research and co-operation projects, developed more in "Research area" subsection.


Education and Qualifications

Professor, University of Gävle, 2012

Associate Professor, Mid Sweden University, 2008

  • 1992-1993: Stockholm University College of Education (Lärarhögskolan i Stockholm). Master of Education (M.Ed) degree in Business Studies.
  • 1986-1992: Stockholm University, Sweden, Department of Business Administration. PhD in Business Administration with concentration in Marketing Management. Supervisor: Professor Lars Persson
  • 1990-1991: Swedish University of Agricultural Sciences, Uppsala, Sweden. PG Dip in Range Ecology & Management & Livestock Production
  • 1986-1988: Stockholm University, Sweden. Department of Business Administration. MSc in Business Administration (Marketing Management).
  • 1980-1984: BSc in Business Administration (Marketing Management).

Pedagogic studies

I am a certificated/qualified teacher. I earned a Master of Education degree in Business studies in 1993. During the one year education on didactics and pedagogy (1992-1993), I attended teacher´s training education for senior lecturer in Business Administration, at Stockholm University College of Education.

1992-1993: Stockholm University College of Education (Lärarhögskolan i Stockholm). Master of Education (MEd) degree in Business Studies

Title of Master’s thesis: “A model for enhancing learning in classroom environment: a contribution to the theory of knowledge”. The relevant modules of the teachers training programme were: Theory and practice of teaching, including pedagogy, methodology, practical work and didactical features when it comes to delivering business studies courses. Teaching practice took place in a college and University in area for a period of two terms - 8 and 13 weeks respectively.

Autumn 2003 - Blackboard system: Blackboard technology is Internet based pedagogical tool for creating and maintaining interaction between the lecturer and the students. Insights were gained on how to place lecture materials, assignments, grades, announcements etc. on the Internet based “blackboard” to be accessed any time of the day by all students registered in the courses.

Autumn 2004: Supervision of PhD thesis: Researchers from five Swedish universities (Swedish University of Agricultural Sciences, Karlstad University, University of Gävle, etc.) met to discuss and organise seminars on different aspects of supervision of doctoral students from planning stage to the end of the research education by doctoral students. The course was led by Dr. Mikael Björling.


2012–present: Professor of Business Studies (Marketing), University of Gävle, Sweden
2012–present: Head of Research, Department of Business & Economic Studies, University of Gävle,
2008-2012: Associate Professor/Docent in Business Studies, University of Gävle & Mid Sweden University,
2006-2012: Head of Online Master of Business Administration programme,University of Gävle, Sweden
2002-2008: Senior Lecturer in Business Studies, University of Gävle, Sweden,

Previous positions and periods of appointment

2000-2001: Company Trainer/consultant, Pålmans Handelsinstitut AB in Stockholm,
1999-2000: Senior Lecturer in Business Studies, Mälardalen University, Västerås, Sweden.
1996-1997: External Strategy Consultant, General Electric Company, Stafford, England
1993-1998: Senior Lecturer/Head of Department, Ullvi Gymnasiet, Köping, Sweden.
Teachers’ Educator (part-time), Stockholm University College of Education, Stockholm.
1992-1994: Postdoctoral position: Funded by Handelsbanksstiftelsernas Tore Browaldhs stiftelse, Swedish Institute. Read more about Tore Browaldhs stiftelse


He has research experience in strategic marketing with research expertise in application of relationship, network and strategic management approaches to consumer marketing, services marketing, industrial marketing and international business practices. Specifically, my research interest and publications in academic journals encompass strategic marketing issues such as buyer-seller interface in post-industrial era, including strategies for creating and sustaining customer loyalty; implementation of customer-centric strategy; management of processes for the creation, development and termination of customer relationships; interplay between information technology and marketing paradigm, inter alia Technology-based Service Encounter as well as and the metamorphosis/evolution of clusters and design of business models to improve innovation-driven cluster/network configurations that support the actors in the cluster/network. It is pertinent to note that all my publications within the above-mentioned path address core marketing issues with managerial focus.

Developing partnership and networks

I have documented experience in developing partnerships and networking both domestically and internationally. I am currently actively involved in a multinational interdisciplinary research team (a systems oriented interdisciplinary international health systems management programme which encompass Social Medicine, Strategic Market Relationships, Medical Anthropology, Public health, economics, ICT and Diffusion of Innovation). This project is currently being financially supported by Research Initiation grants by The Bank of Sweden Tercentenary Foundation (Riksbankens Jubileumsfond) and University of Gävle. In conjunction with this project, we organized and led a workshop that took place in Gävle, Sweden in November 2012.

Language Skills/Communication

Excellent oral and written skills in English, Swedish and Spanish and some Greek. I have been developing and delivering courses in English and Swedish in business and marketing areas at both undergraduate and advanced levels since 1993.

Published by: Camilla Haglund Page responsible: Sara Perttunen Sundberg Updated: 2023-04-25
Högskolan i Gävle
Box 801 76 GÄVLE
026-64 85 00 (växel)