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Research presentation

Aihie Osarenkhoe

Aihie Osarenkhoe, professor i företagsekonomi.

Research presentation

Aihie Osarenkhoe

Professor

Research subject: Business Administration

Professor Aihie Osarenkhoe earned his PhD in Business Administration with concentration in Marketing Management at Stockholm University, Sweden in 1992. In addition to being a certificated/qualified teacher, Professor Osarenkhoe has 20 years teaching, industrial and research experience in many subject areas of business administration. Professor Osarenkhoe has developed the following courses: Strategic Marketing, Brand Management, Customer Relationship Management, International Business Strategy, and Industrial Marketing module of a PhD course called Marketing Theories. He currently teaches three of the courses (the latter three mentioned above). Furthermore, Professor Osarenkhoe carries out a range of leadership and administrative duties such as being the Director of Research at the department of business and economic studies. Moreover, he supervises Bachelor, Master and Doctoral thesis both in Swedish and English.

CURRENT RESEARCH

Summary of research area, current research and co-operation projects, developed more in "Research area" subsection.

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Articles


Scholarly articles, refereed

Oijaku, O., Ezenwafor, E. & Osarenkhoe, A. (2024). Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country context. International Journal of Technology Marketing, 18 (1), 113-135. 10.1504/IJTMKT.2024.135674 [More information]
Komunda, M., Osarenkhoe, A., Fjellström, D., Katusabe, J. & Nyongyera, V. (2023). A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms. Journal of Service Science and Management, 16 (06), 694-710. 10.4236/jssm.2023.166037 [More information]
Komunda, M. & Osarenkhoe, A. (2023). Can Efficacious Service Recovery Enable Retention of Complaint-Averse Savvy Customers?. Journal of Service Science and Management, 16 (06), 670-693. 10.4236/jssm.2023.166036 [More information]
Fjellström, D., Osarenkhoe, A. & Roe, T. (2023). Enablers of international product customisation strategy - a Swedish case. International Journal of Business Environment, 14 (2), 240-276. 10.1504/ijbe.2022.10051621 [More information]
Chowdhury, E., Fjellström, D., Osarenkhoe, A., Sawunda Hannadige, S. & Weerasinghe, D. (2023). The Contribution of Innovation Hubs Towards Strengthening the Regional Development in Sweden. International Journal of Innovation and Technology Management (IJITM), 20 (2), 1-20. 10.1142/S0219877023500104 [More information]
Osarenkhoe, A. & Fjellström, D. (2022). A cluster's internationalization as a catalyst for its innovation system's access to global markets. EuroMed Journal of Business. 10.1108/emjb-11-2020-0127 [More information]
Kuthea Nguti, L., Osarenkhoe, A. & Kiraka, R. (2021). A study of the relationship between social cognitive factors and career choice satisfaction within the technology career path : a gendered perspective. Global Business Review, 22 (4), 851-864. 10.1177/0972150919840935 [More information]
Osarenkhoe, A. & Fjellström, D. (2021). The oxymoron of digitalization - a resource-based perspective. Journal of Information Technology Research, 14 (4), 122-138. 10.4018/JITR.20211001.oa1 [More information]
Eklinder-Frick, J., Fremont, V., Åge, L. & Osarenkhoe, A. (2020). Digitalization efforts in liminal space – inter-organizational challenges. Journal of business & industrial marketing, 35 (1), 150-158. 10.1108/JBIM-12-2018-0392 [More information]
Osarenkhoe, A., Fjellström, D., Abraha, D. & Awuah, G. (2020). Networked establishment processes in transition economies. Global Business and Economics Review (GBER), 22 (1-2), 161-177. 10.1504/GBER.2020.105040 [More information]
Fremont, V., Eklinder-Frick, J., Åge, L. & Osarenkhoe, A. (2019). Interaction through boundary objects : controversy and friction within digitalization. Marketing Intelligence & Planning, 37 (1), 111-124. 10.1108/MIP-04-2018-0135 [More information]
Hyder, A., Rydback, M., Borg, E. & Osarenkhoe, A. (2019). Medical tourism in emerging markets : the role of trust, networks and word of mouth. Health Marketing Quarterly, 36 (3), 203-219. 10.1080/07359683.2019.1618008 [More information]
Ojiaku, O. & Osarenkhoe, A. (2018). Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider : The Role of Past Experience. Global Business Review, 19 (6), 1478-1493. 10.1177/0972150918780764 [More information]
Hyder, A. & Osarenkhoe, A. (2018). Partial or total integration in a cross-border merger? : Building a Nordic bank culture. Thunderbird International Business Review, 60 (4), 477-488. 10.1002/tie.21943 [More information]
Osarenkhoe, A. & Fjellström, D. (2017). Clusters’ vital role in promoting international competitive advantage : towards an explanatory model of regional growth [El rol fundamental de los clúster en la promoción de la ventaja competitive internacional - Hacia un modelo explicativo del crecimiento regional]. Investigaciones Regionales, 2017 (39), 175-194. External link [More information]
Ojiaku, O., Osarenkhoe, A. & Fjellström, D. (2017). Determinants of Customers’ Intention to ‘Port’ Mobile Phone Numbers in Times of Proliferating use of Multi-Sims. International Journal of Applied Business and Economic Research, 15 (22), 621-643. [More information]
Osarenkhoe, A., Birungi Komunda, M. & Mbiito Byarugaba, J. (2017). Service Quality as a Mediator of Customer Complaint Behaviour and Customer Loyalty. International Review of Management and Marketing, 7 (1), 197-208. External link [More information]
Osarenkhoe, A. & Byarugaba Mbiito, J. (2016). Service Quality Perceptions of Foreign Direct Investors. Journal of Promotion Management, 22 (5), 684-704. 10.1080/10496491.2016.1185492 [More information]
Osarenkhoe, A. & Hyder, A. (2015). Marriage for better or for worse? : Towards an analytical framework to manage post-merger integration process. Business Process Management Journal, 21 (4), 857-887. 10.1108/BPMJ-07-2014-0070 [More information]
Osarenkhoe, A., Mbiito Byarugaba, J., Komunda Birungi, M., Feehi Okoe, A. & Bennani, A. (2014). Technology-based Service Encounter : A study of the use of e-mail as a booking tool in hotels. Journal of Service Science and Management, 7 (6), 419-429. 10.4236/jssm.2014.76039 [More information]
Hinson, R., Osarenkhoe, A. & Okoe, A. (2013). Determinants of Bank Selection : A Study of Undergraduate Students in the University of Ghana. Journal of Service Science and Management, 6 (3), 197--205. 10.4236/jssm.2013.63021 [More information]
Osarenkhoe, A. & Birungi Komunda, M. (2013). Redress For Customer Dissatisfaction and its Impact on Customer Satisfaction and Loyalty. Journal of Marketing Development and Competitiveness, 7 (2), 102-114. External link [More information]
Okoe, A., Serwa Adjei, J. & Osarenkhoe, A. (2013). Service Quality in the Banking Sector in Ghana. International Journal of Marketing Studies, 5 (2), 81-92. 10.5539/ijms.v5n2p81 [More information]
Okoe, A., Osarenkhoe, A. & Hinson, R. (2013). Using the Analytical Hierarchy Process Framework to Study Bank Selection Criteria of Students in Institute of Professional Studies in Ghana. Journal of Strategy and Management., 4 (3), 27-37. 10.5430/jms.v4n3p27 [More information]
Komunda, M. & Osarenkhoe, A. (2012). Remedy or Cure for Service Failure? : Effects of Service Recovery on Customer Satisfaction and Loyalty. Business Process Management Journal, 18 (1), 82-103. 10.1108/14637151211215028 [More information]
Osarenkhoe, A. & Byarugaba, J. (2012). Service Quality Perceptions : A Case of Ugandan Telephony Users. Journal of Relationship Marketing, 11 (3), 149-171. 10.1080/15332667.2012.705250 [More information]
Awuah, G., Abraha Gebrekidan, D. & Osarenkhoe, A. (2011). Interactive (networked) internationalization : the case of Swedish firms. European Journal of Marketing, 45 (7/8), 1112-1129. 10.1108/03090561111137633 [More information]
Osarenkhoe, A. (2010). A Coopetition Strategy : A study of inter-firm dynamics between competition and cooperation. Business Strategy Series, 11 (6), 343-362. 10.1108/17515631011093052 [More information]
Osarenkhoe, A. (2010). A study of inter-firm dynamics between competition and cooperation - A coopetition strategy. Journal of Database Marketing and Customer Strategy Management, 17 (3-4), 201-221. 10.1057/dbm.2010.23 [More information]
Osarenkhoe, A. (2009). An integrated framework for understanding the driving forces behind non-sequential process of internationalisation among firms. Business Process Management Journal, 15 (2), 286-316. 10.1108/14637150910949498 [More information]
Osarenkhoe, A. (2009). The business culture of a firm applying a customer-intimate philosophy: a conceptual framework. International Journal of Business and Systems Research, 3 (3), 257-278. 10.1504/IJBSR.2009.026183 [More information]
Osarenkhoe, A. (2009). The Oxymoron of Informal Sector : A framework for conceptualising informal sector as enabler of economic development in developing countries. Journal of International Business and Economics, 9 (1), 118-131. [More information]
Osarenkhoe, A., Abraha Gebrekidan, D. & Baffour Awuah, G. (2008). Relationships and networks in the processes of establishment of firms in transition economies : Scandinavian firms in central and eastern Europe. International Journal of Strategic Management, 8 (1), 25-44. External link [More information]
Osarenkhoe, A. (2008). What characterizes the culture of A Relationship-focused Organization applying a Customer Intimacy Strategy. Journal of Database Marketing and Customer Strategy Management, 15 (3), 169-190. 10.1057/dbm.2008.14 [More information]
Osarenkhoe, A., Bennani, A. & Lhajji, D. (2007). A study of prerequisites for successful deployment and governance of implementation. Asian Journal of Information Technology, 6 (1), 1-20. External link [More information]
Osarenkhoe, A. & Bennani, A. (2007). An exploratory study of implementation of customer relationship management strategy. Business Process Management Journal, 13 (1), 139-164. 10.1108/14637150710721177 [More information]
Osarenkhoe, A. (2006). Customer-centric strategy : A longitudinal study of implementation of a customer relationship management solution. International journal of technology marketing, 1 (2), 115-144. 10.1504/IJTMKT.2006.008867 [More information]

Books

Osarenkhoe, A., Claiborne, C., Awuah, G. & Credle, S. (ed.) (2009). Business and Development in Africa. International Academy of Business and Economics. 174 p. (International journal of business research 2009:9:3 Special edition) [More information]
Hellsten, L. & Osarenkhoe, A. (2003). Internationell ekonomi : resurser och handel i en gränslös värld. Lund: Academia Adacta. 202 p. [More information]

Doctoral thesis

Osarenkhoe, A. (1992). Improving Food Products Distribution in Developing Countries : an analysis of environmental forces influencing food distribution and recommendation for policy reforms. Diss. , 1992Akademitryck AB, Edsbruk. 315 p. [More information]

Book chapters

Fjellström, D., Osarenkhoe, A., Pettersson, T. & Tadesse, D. (2020). The Role of Digitalization in SMEs’ Strategy Development : The Case of Sweden. The Changing Role of SMEs in Global Business : Volume I: Paradigms of Opportunities and Challenges. Palgrave Macmillan. P. 65-88. 10.1007/978-3-030-45831-7_4 [More information]
Osarenkhoe, A. & Fjellström, D. (2019). A cluster's internationalization platform as a springboard for internationalization of firms in the age of digitalization. Economic Clusters and Globalization : Diversity and Resilience. Taylor & Francis Group. P. 134-150. 10.4324/9780429444975 [More information]
Osarenkhoe, A., Okoe, A. & Serwaa Adjei, J. (2017). Online corporate social responsibility reporting : A case study of an indigenous Ghanaian bank. A good life for all : Essays on sustainability celebrating 60 years of making life better. Mjölby: Atremi AB. P. 103-122. [More information]
Osarenkhoe, A. & Bennani, A. (2011). Scandic Hotel Chain in the Baltic : A case of strategic marketing. Emerald Emerging Markets Case Studies (EEMCS). Emerald Group Publishing Limited. P. 1-25. 10.1108/20450621111113543 [More information]
Osarenkhoe, A. (2008). A framework for understanding the imperative role of the informal sector as enabler of economic development in developing countries. African Businesses and Economic Growth : Institutions, Firms, Practice and Policy. London: Adonis & Abbey Publishers Ltd. P. 147-174. [More information]
Osarenkhoe, A. & Bennani, A. (2006). Strategic marketing in the hospitality industry : a case study of Scandic hotel chain. Management Case Studies. New Delhi: Wiley International. [More information]

Conference papers

Chowdhury, E., Fjellström, D., Osarenkhoe, A., Sukbua, S. & O'Sullivan, J. (2023). Resources required for internationalization of Swedish SMEs. . External link [More information]
Fjellström, D., Chowdhury, E., Osarenkhoe, A., Sjöberg, S. & Sekyere, B. (2022). Critical role of cluster organisations to overcome SMEs´ liabilities of size, resources, newness, and foreignness in their internationalisation. International Conference Proceedings : ICISET-22, ICBEN-22, LLESS-22 & IEMEL-22. P. 111-112. External link [More information]
Fjellström, D., Chowdhury, E., Osarenkhoe, A., Hartung, K. & Hämäläinen, E. (2022). Enablers of international product positioning strategy – A Swedish SME’s case. International Conference Proceedings : ICISET-22, ICBEN-22, LLESS-22 & IEMEL-22. P. 111-112. External link [More information]
Osarenkhoe, A. & Fjellström, D. (2019). A Study of of Exogenous Gap Critical for Cluster Dynamics and Interaction with Global Markets. 12th Annual Conference of the EuroMed Academy of Business : Business Management Theories and Practices in a Dynamic Competitive Environment. P. 885-897. [More information]
Osarenkhoe, A. & Fjellström, D. (2019). Depersonalization of the Customer Relationship in the Age of Digitalization. Proceedings of the 34th International Business Information Management Association (IBIMA) conference: IBIMA. [More information]
Fjellström, D. & Osarenkhoe, A. (2019). The Effect of Digital Marketing on Customer Relationship Management. Proceedings: IBIMA. P. 7612-7622. [More information]
Fjellström, D. & Osarenkhoe, A. (2018). A Conceptual Framework Enabling Understanding of Customer Satisfaction Drivers of Digitalised Vendor Managed Inventory. Conference Book of Abstract Proceedings : The 6th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM). P. 4-4. [More information]
Osarenkhoe, A. & Fjellström, D. (2018). The oxymoron of digitalisation - A study of critical factors. Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: : Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth: International Business Information Management Association (IBIMA). P. 4428-4430. External link [More information]
Osarenkhoe, A. & Fjellström, D. (2017). Clustering and networking as a sine qua non for SMEs and regional international competitive advantage. Global and national business theories and practice : Bridging the past with the future: EUROMED PRESS. P. 1258-1281. [More information]
Osarenkhoe, A. & Fjellström, D. (2017). Cluster's internationalisation platform as a springboard for internationalisation of firms in the age of digitalisation. <em></em> Vision 2020 : Sustainable Economic development, Innovation Management, and Global Growth: International Business Information Management Association (IBIMA). P. 3022-3032. [More information]
Hyder, A. & Osarenkhoe, A. (2017). Cross-border merger among Nordic banks - a longitudinal study. Global and national business theories and practice : Bridging the past with the future: EUROMED PRESS. P. 2134-2136. [More information]
Hyder, A. & Osarenkhoe, A. (2017). Cross-border merger among nordic banks : a longitudinal study. Vision 2020 : Sustainable Economic development, Innovation Management, and Global Growth: International Business Information Management Association (IBIMA). P. 855-857. [More information]
Ojiaku, O. & Osarenkhoe, A. (2017). Determinants of customers’ choice and continuance intentions with mobile data service provider : The role of past experience. Vision 2020 : Sustainable Economic development, Innovation Management, and Global Growth: International Business Information Management Association (IBIMA). P. 4926-4939. [More information]
Osarenkhoe, A., Fjellström, D., Abraha, D. & Awuah, G. (2017). Network perspective on establishment process in transition economies. Global and national business theories and practice : Bridging the past with the future: EUROMED PRESS. P. 1235-1257. [More information]
Fremont, V., Eklinder-Frick, J., Åge, L. & Osarenkhoe, A. (2017). Understanding interaction through boundary objects : How digitalization affects activity coordination. <em></em>. [More information]
Osarenkhoe, A. (2016). Implications of managerial response to customer dissatisfaction on customer loyalty. Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth 2016 : Vols. I - VII. P. 3615-3626. [More information]
Rydback, M., Hyder, A., Borg, E. & Osarenkhoe, A. (2016). Marketing Medical Tourism in Emerging Market. BAM2016 Conference Proceedings: British Academy of Management (BAM). [More information]
Osarenkhoe, A. (2015). Analysis of the Process of Strategy Formulation and Implementation in the Vattenfall Group. Towards sustainable African business development : integrating formal and informal business : peer-reviewed proceedings of the 16th IAABD annual conference. [More information]
Osarenkhoe, A., Komunda, M. & Byarugaba, J. (2015). Service Quality : A Mediator of Customer Complaint Behaviour and Customer Loyalty. Proceedings of the 26th International Business Information Management Association Conference - Innovation Management and Sustainable Economic Competitive Advantage : From Regional Development to Global Growth, IBIMA 2015: International Business Information Management Association (IBIMA). P. 2685-2702. External link [More information]
Rydback, M., Hyder, A., Borg, E. & Osarenkhoe, A. (2015). The marketing process of medical tourism. Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment. Marseille: EuroMed Press. P. 2720-2722. External link [More information]
Okoe, A., Osarenkhoe, A. & Adjei, J. (2014). Online Corporate Social Responsibility Reportage of an Indigenous Ghanaian Bank : A Case of Cal Bank Ltd. The Development and Sustainability of African Business : The Role of the African Diaspora: International Academy of African Business Development (IAABD). P. 141-152. [More information]
Osarenkhoe, A. & Okoe, A. (2013). Online Brand Dispositions of Banks in Ghana. . P. 36-50. [More information]
Osarenkhoe, A. & Byarugaba, J. (2013). Service Quality Perceptions of Foreign Direct Investment. . P. 80-94. [More information]
Osarenkhoe, A., Bennani, A. & Komunda, M. (2013). Technology-based Service Encounter : An empirical study of the propensity to use e-mail as a booking tool in hotel industry. 5th Annual EuroMed Conference of the EuroMed Academy of Business : Building New Business Models for success through competitiveness and responsibility. Marseille: Euromed Management. P. 1230-1240. [More information]
Okoe, A., Serwa Adjei, J. & Osarenkhoe, A. (2012). Service Quality in the Banking Sector in Ghana. . [More information]
Osarenkhoe, A. & Birungi Komunda, M. (2011). A Study of Customer Complaint Behaviour and its Impact on Customer Satisfaction and Loyalty : The case of supermarkets in Kampala, Uganda. Presented at 12<sup>th</sup> International Academy of Business Development conference hosted by Athabasca University, Edmonton, Canada, 17-20 May, 2011 : Challenges in the Era of Globalization. Edmonton, Canada: University of Athabasca, Edmonton, Canada/International Academy of Business Development. P. 114-121. [More information]
Osarenkhoe, A. & Hinson, R. (2011). Determinants of Bank selection : A study of undergraduate students in the University of Ghana. . [More information]
Osarenkhoe, A. & Hyder, A. (2010). The Creation of Nordea Bank : Toward an integrative analytical framework for managing the post-merger Tasks and Knowledge integration process. . [More information]
Bennani, A., Osarenkhoe, A. & Lhajji, D. (2006). An empirical study on the propensity of information technology use by hotels in France. Mediterranean Conference on Information Systems : Mediterranean Conference on Information Systems, Venice, Italy. 5-9 October 2006. P. 10-. External link [More information]
Osarenkhoe, A. (2004). A Study of the Driving Forces Behind Non-sequential Model of Internationalisation Among Firms. International conference on Globalisation, Internationalisation of Companies and Cross Cultural management : Hosted by International Business Research group, Aalborg University, Denmark, October 27-29, 2004. P. 23-. [More information]
Osarenkhoe, A. (2004). Economics of Strategic Marketing Management : A discourse on conceptual and operational definition of customer relationship management. 13th International Research conference on Management of Technology. P. 25-. [More information]
Osarenkhoe, A. (2004). THE MANAGEMENT OF CUSTOMER RELATIONSHIPS : COMMENTS ON THE FORCES INFLUENCING THE IMPLEMENTATION OF A SUSTAINABLE CUSTOMER-CENTRIC STRATEGY.. International business in an enlarging Europe : integration, coopetition and collaboration: Academy of International Business (AIB), UK chapter. P. 20-. [More information]
Osarenkhoe, A. (2003). The Economics of Strategic Marketing Management : a discourse on the conceptual and operational definition of customer relationship management. Efterskalv : företagsekonomiska bidrag presenterade på NFF konferens i Reykjavik 2003. External link [More information]

Reports

Osarenkhoe, A. (2008). What characterizes the culture of a relationship-focused organization applying a customer intimacy strategy. Gävle: Office of Research Administration, University of Gävle, Gävle, Sweden. 37 p. (Working paper 39) External link [More information]
Awuah, G., Osarenkhoe, A. & Abraha GEBREKIDAN, D. (2007). Interactive internationalization : the case of Swedish firms. Gävle: Office of Research Administration, Högskolan i Gävle. 20 p. (Working paper 37) External link [More information]
Abraha Gebrekidan, D., Osarenkhoe, A. & Awuah, G. (2006). Relationships and Networks in the Processes of Establishment of Firms in Transitional Economies : The case of Scandinavian firms in Eastern and Central Europe. Gävle: University of Gävle. 24 p. (Working paper 34) [More information]
Osarenkhoe, A. (2004). Reflections on prerequisites for implementation of a sustainable customer-centric strategy. Gävle: Högskolan i Gävle. 35 p. (Working paper 30) [More information]
Published by: Sara Perttunen Sundberg Page responsible: Sara Perttunen Sundberg Updated: 2020-02-20
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