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Research presentation

Aihie Osarenkhoe

Aihie Osarenkhoe, professor i företagsekonomi.

Research presentation

Aihie Osarenkhoe


Research subject: Business Administration

Professor Aihie Osarenkhoe earned his PhD in Business Administration with concentration in Marketing Management at Stockholm University, Sweden in 1992. In addition to being a certificated/qualified teacher, Professor Osarenkhoe has 20 years teaching, industrial and research experience in many subject areas of business administration. Professor Osarenkhoe has developed the following courses: Strategic Marketing, Brand Management, Customer Relationship Management, International Business Strategy, and Industrial Marketing module of a PhD course called Marketing Theories. He currently teaches three of the courses (the latter three mentioned above). Furthermore, Professor Osarenkhoe carries out a range of leadership and administrative duties such as being the Director of Research at the department of business and economic studies. Moreover, he supervises Bachelor, Master and Doctoral thesis both in Swedish and English.


Summary of research area, current research and co-operation projects, developed more in "Research area" subsection.


Scholarly articles, refereed

Fjellström, D., Osarenkhoe, A. & Roe, T. (2023). Enablers of international product customisation strategy - a Swedish case. International Journal of Business Environment, 14 (2), 240-276. 10.1504/ijbe.2022.10051621 [More information]
Oijaku, O., Ezenwafor, E. & Osarenkhoe, A. (2023). Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country context. International Journal of Technology Marketing. External link [More information]
Chowdhury, E., Fjellström, D., Osarenkhoe, A., Sawunda Hannadige, S. & Weerasinghe, D. (2023). The Contribution of Innovation Hubs Towards Strengthening the Regional Development in Sweden. International Journal of Innovation and Technology Management (IJITM), 20 (2), 1-20. 10.1142/S0219877023500104 [More information]
Osarenkhoe, A. & Fjellström, D. (2022). A cluster's internationalization as a catalyst for its innovation system's access to global markets. EuroMed Journal of Business. 10.1108/emjb-11-2020-0127 [More information]
Kuthea Nguti, L., Osarenkhoe, A. & Kiraka, R. (2021). A study of the relationship between social cognitive factors and career choice satisfaction within the technology career path : a gendered perspective. Global Business Review, 22 (4), 851-864. 10.1177/0972150919840935 [More information]
Osarenkhoe, A. & Fjellström, D. (2021). The oxymoron of digitalization - a resource-based perspective. Journal of Information Technology Research, 14 (4), 122-138. 10.4018/JITR.20211001.oa1 [More information]
Eklinder-Frick, J., Fremont, V., Åge, L. & Osarenkhoe, A. (2020). Digitalization efforts in liminal space – inter-organizational challenges. Journal of business & industrial marketing, 35 (1), 150-158. 10.1108/JBIM-12-2018-0392 [More information]
Osarenkhoe, A., Fjellström, D., Abraha, D. & Awuah, G. (2020). Networked establishment processes in transition economies. Global Business and Economics Review (GBER), 22 (1-2), 161-177. 10.1504/GBER.2020.105040 [More information]
Fremont, V., Eklinder-Frick, J., Åge, L. & Osarenkhoe, A. (2019). Interaction through boundary objects : controversy and friction within digitalization. Marketing Intelligence & Planning, 37 (1), 111-124. 10.1108/MIP-04-2018-0135 [More information]
Hyder, A., Rydback, M., Borg, E. & Osarenkhoe, A. (2019). Medical tourism in emerging markets : the role of trust, networks and word of mouth. Health Marketing Quarterly, 36 (3), 203-219. 10.1080/07359683.2019.1618008 [More information]
Ojiaku, O. & Osarenkhoe, A. (2018). Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider : The Role of Past Experience. Global Business Review, 19 (6), 1478-1493. 10.1177/0972150918780764 [More information]
Hyder, A. & Osarenkhoe, A. (2018). Partial or total integration in a cross-border merger? : Building a Nordic bank culture. Thunderbird International Business Review, 60 (4), 477-488. 10.1002/tie.21943 [More information]
Osarenkhoe, A. & Fjellström, D. (2017). Clusters’ vital role in promoting international competitive advantage : towards an explanatory model of regional growth [El rol fundamental de los clúster en la promoción de la ventaja competitive internacional - Hacia un modelo explicativo del crecimiento regional]. Investigaciones Regionales, 2017 (39), 175-194. External link [More information]
Ojiaku, O., Osarenkhoe, A. & Fjellström, D. (2017). Determinants of Customers’ Intention to ‘Port’ Mobile Phone Numbers in Times of Proliferating use of Multi-Sims. International Journal of Applied Business and Economic Research, 15 (22), 621-643. [More information]
Osarenkhoe, A., Birungi Komunda, M. & Mbiito Byarugaba, J. (2017). Service Quality as a Mediator of Customer Complaint Behaviour and Customer Loyalty. International Review of Management and Marketing, 7 (1), 197-208. External link [More information]
Osarenkhoe, A. & Byarugaba Mbiito, J. (2016). Service Quality Perceptions of Foreign Direct Investors. Journal of Promotion Management, 22 (5), 684-704. 10.1080/10496491.2016.1185492 [More information]
Osarenkhoe, A. & Hyder, A. (2015). Marriage for better or for worse? : Towards an analytical framework to manage post-merger integration process. Business Process Management Journal, 21 (4), 857-887. 10.1108/BPMJ-07-2014-0070 [More information]
Osarenkhoe, A., Mbiito Byarugaba, J., Komunda Birungi, M., Feehi Okoe, A. & Bennani, A. (2014). Technology-based Service Encounter : A study of the use of e-mail as a booking tool in hotels. Journal of Service Science and Management, 7 (6), 419-429. 10.4236/jssm.2014.76039 [More information]
Hinson, R., Osarenkhoe, A. & Okoe, A. (2013). Determinants of Bank Selection : A Study of Undergraduate Students in the University of Ghana. Journal of Service Science and Management, 6 (3), 197--205. 10.4236/jssm.2013.63021 [More information]
Osarenkhoe, A. & Birungi Komunda, M. (2013). Redress For Customer Dissatisfaction and its Impact on Customer Satisfaction and Loyalty. Journal of Marketing Development and Competitiveness, 7 (2), 102-114. External link [More information]
Okoe, A., Serwa Adjei, J. & Osarenkhoe, A. (2013). Service Quality in the Banking Sector in Ghana. International Journal of Marketing Studies, 5 (2), 81-92. 10.5539/ijms.v5n2p81 [More information]
Okoe, A., Osarenkhoe, A. & Hinson, R. (2013). Using the Analytical Hierarchy Process Framework to Study Bank Selection Criteria of Students in Institute of Professional Studies in Ghana. Journal of Strategy and Management., 4 (3), 27-37. 10.5430/jms.v4n3p27 [More information]
Komunda, M. & Osarenkhoe, A. (2012). Remedy or Cure for Service Failure? : Effects of Service Recovery on Customer Satisfaction and Loyalty. Business Process Management Journal, 18 (1), 82-103. 10.1108/14637151211215028 [More information]
Osarenkhoe, A. & Byarugaba, J. (2012). Service Quality Perceptions : A Case of Ugandan Telephony Users. Journal of Relationship Marketing, 11 (3), 149-171. 10.1080/15332667.2012.705250 [More information]
Awuah, G., Abraha Gebrekidan, D. & Osarenkhoe, A. (2011). Interactive (networked) internationalization : the case of Swedish firms. European Journal of Marketing, 45 (7/8), 1112-1129. 10.1108/03090561111137633 [More information]
Osarenkhoe, A. (2010). A Coopetition Strategy : A study of inter-firm dynamics between competition and cooperation. Business Strategy Series, 11 (6), 343-362. 10.1108/17515631011093052 [More information]
Osarenkhoe, A. (2010). A study of inter-firm dynamics between competition and cooperation - A coopetition strategy. Journal of Database Marketing and Customer Strategy Management, 17 (3-4), 201-221. 10.1057/dbm.2010.23 [More information]
Osarenkhoe, A. (2009). An integrated framework for understanding the driving forces behind non-sequential process of internationalisation among firms. Business Process Management Journal, 15 (2), 286-316. 10.1108/14637150910949498 [More information]
Osarenkhoe, A. (2009). The business culture of a firm applying a customer-intimate philosophy: a conceptual framework. International Journal of Business and Systems Research, 3 (3), 257-278. 10.1504/IJBSR.2009.026183 [More information]
Osarenkhoe, A. (2009). The Oxymoron of Informal Sector : A framework for conceptualising informal sector as enabler of economic development in developing countries. Journal of International Business and Economics, 9 (1), 118-131. [More information]
Osarenkhoe, A., Abraha Gebrekidan, D. & Baffour Awuah, G. (2008). Relationships and networks in the processes of establishment of firms in transition economies : Scandinavian firms in central and eastern Europe. International Journal of Strategic Management, 8 (1), 25-44. External link [More information]
Osarenkhoe, A. (2008). What characterizes the culture of A Relationship-focused Organization applying a Customer Intimacy Strategy. Journal of Database Marketing and Customer Strategy Management, 15 (3), 169-190. 10.1057/dbm.2008.14 [More information]
Osarenkhoe, A., Bennani, A. & Lhajji, D. (2007). A study of prerequisites for successful deployment and governance of implementation. Asian Journal of Information Technology, 6 (1), 1-20. External link [More information]
Osarenkhoe, A. & Bennani, A. (2007). An exploratory study of implementation of customer relationship management strategy. Business Process Management Journal, 13 (1), 139-164. 10.1108/14637150710721177 [More information]
Osarenkhoe, A. (2006). Customer-centric strategy : A longitudinal study of implementation of a customer relationship management solution. International journal of technology marketing, 1 (2), 115-144. 10.1504/IJTMKT.2006.008867 [More information]

Scholarly articles, non-refereed

Rydback, M., Borg, E. & Osarenkhoe, A. (2021). Medical Tourism Networks in an Emerging Market. International Journal of Pharmaceutical and Healthcare Marketing. [Submitted] [More information]
Published by: Sara Perttunen Sundberg Page responsible: Annika Elm Updated: 2020-02-20
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