Research presentation
Aihie Osarenkhoe
Professor
Research subject: Business Administration
Email: aihie.osarenkhoe@hig.se
Telephone: +46 26 64 85 84
Mobile: +46 70 191 45 26
Professor Aihie Osarenkhoe earned his PhD in Business Administration with concentration in Marketing Management at Stockholm University, Sweden in 1992. In addition to being a certificated/qualified teacher, Professor Osarenkhoe has 20 years teaching, industrial and research experience in many subject areas of business administration. Professor Osarenkhoe has developed the following courses: Strategic Marketing, Brand Management, Customer Relationship Management, International Business Strategy, and Industrial Marketing module of a PhD course called Marketing Theories. He currently teaches three of the courses (the latter three mentioned above). Furthermore, Professor Osarenkhoe carries out a range of leadership and administrative duties such as being the Director of Research at the department of business and economic studies. Moreover, he supervises Bachelor, Master and Doctoral thesis both in Swedish and English.
CURRENT RESEARCH
Summary of research area, current research and co-operation projects, developed more in "Research area" subsection.
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Scholarly articles, refereed
Fjellström, D., Osarenkhoe, A. & Roe, T. (2023). Enablers of international product customisation strategy - a Swedish case. International Journal of Business Environment, 14 (2), 240-276. 10.1504/ijbe.2022.10051621
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Oijaku, O., Ezenwafor, E. & Osarenkhoe, A. (2023). Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country context. International Journal of Technology Marketing.
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Chowdhury, E., Fjellström, D., Osarenkhoe, A., Sawunda Hannadige, S. & Weerasinghe, D. (2023). The Contribution of Innovation Hubs Towards Strengthening the Regional Development in Sweden. International Journal of Innovation and Technology Management (IJITM), 20 (2), 1-20. 10.1142/S0219877023500104
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Osarenkhoe, A. & Fjellström, D. (2022). A cluster's internationalization as a catalyst for its innovation system's access to global markets. EuroMed Journal of Business. 10.1108/emjb-11-2020-0127
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Kuthea Nguti, L., Osarenkhoe, A. & Kiraka, R. (2021). A study of the relationship between social cognitive factors and career choice satisfaction within the technology career path : a gendered perspective. Global Business Review, 22 (4), 851-864. 10.1177/0972150919840935
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Osarenkhoe, A. & Fjellström, D. (2021). The oxymoron of digitalization - a resource-based perspective. Journal of Information Technology Research, 14 (4), 122-138. 10.4018/JITR.20211001.oa1
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Eklinder-Frick, J., Fremont, V., Åge, L. & Osarenkhoe, A. (2020). Digitalization efforts in liminal space – inter-organizational challenges. Journal of business & industrial marketing, 35 (1), 150-158. 10.1108/JBIM-12-2018-0392
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Osarenkhoe, A., Fjellström, D., Abraha, D. & Awuah, G. (2020). Networked establishment processes in transition economies. Global Business and Economics Review (GBER), 22 (1-2), 161-177. 10.1504/GBER.2020.105040
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Fremont, V., Eklinder-Frick, J., Åge, L. & Osarenkhoe, A. (2019). Interaction through boundary objects : controversy and friction within digitalization. Marketing Intelligence & Planning, 37 (1), 111-124. 10.1108/MIP-04-2018-0135
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Hyder, A., Rydback, M., Borg, E. & Osarenkhoe, A. (2019). Medical tourism in emerging markets : the role of trust, networks and word of mouth. Health Marketing Quarterly, 36 (3), 203-219. 10.1080/07359683.2019.1618008
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Ojiaku, O. & Osarenkhoe, A. (2018). Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider : The Role of Past Experience. Global Business Review, 19 (6), 1478-1493. 10.1177/0972150918780764
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Hyder, A. & Osarenkhoe, A. (2018). Partial or total integration in a cross-border merger? : Building a Nordic bank culture. Thunderbird International Business Review, 60 (4), 477-488. 10.1002/tie.21943
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Osarenkhoe, A. & Fjellström, D. (2017). Clusters’ vital role in promoting international competitive advantage : towards an explanatory model of regional growth [El rol fundamental de los clúster en la promoción de la ventaja competitive internacional - Hacia un modelo explicativo del crecimiento regional]. Investigaciones Regionales, 2017 (39), 175-194.
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Ojiaku, O., Osarenkhoe, A. & Fjellström, D. (2017). Determinants of Customers’ Intention to ‘Port’ Mobile Phone Numbers in Times of Proliferating use of Multi-Sims. International Journal of Applied Business and Economic Research, 15 (22), 621-643.
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Osarenkhoe, A., Birungi Komunda, M. & Mbiito Byarugaba, J. (2017). Service Quality as a Mediator of Customer Complaint Behaviour and Customer Loyalty. International Review of Management and Marketing, 7 (1), 197-208.
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Osarenkhoe, A. & Byarugaba Mbiito, J. (2016). Service Quality Perceptions of Foreign Direct Investors. Journal of Promotion Management, 22 (5), 684-704. 10.1080/10496491.2016.1185492
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Osarenkhoe, A. & Hyder, A. (2015). Marriage for better or for worse? : Towards an analytical framework to manage post-merger integration process. Business Process Management Journal, 21 (4), 857-887. 10.1108/BPMJ-07-2014-0070
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Osarenkhoe, A., Mbiito Byarugaba, J., Komunda Birungi, M., Feehi Okoe, A. & Bennani, A. (2014). Technology-based Service Encounter : A study of the use of e-mail as a booking tool in hotels. Journal of Service Science and Management, 7 (6), 419-429. 10.4236/jssm.2014.76039
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Hinson, R., Osarenkhoe, A. & Okoe, A. (2013). Determinants of Bank Selection : A Study of Undergraduate Students in the University of Ghana. Journal of Service Science and Management, 6 (3), 197--205. 10.4236/jssm.2013.63021
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Osarenkhoe, A. & Birungi Komunda, M. (2013). Redress For Customer Dissatisfaction and its Impact on Customer Satisfaction and Loyalty. Journal of Marketing Development and Competitiveness, 7 (2), 102-114.
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Okoe, A., Serwa Adjei, J. & Osarenkhoe, A. (2013). Service Quality in the Banking Sector in Ghana. International Journal of Marketing Studies, 5 (2), 81-92. 10.5539/ijms.v5n2p81
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Okoe, A., Osarenkhoe, A. & Hinson, R. (2013). Using the Analytical Hierarchy Process Framework to Study Bank Selection Criteria of Students in Institute of Professional Studies in Ghana. Journal of Strategy and Management., 4 (3), 27-37. 10.5430/jms.v4n3p27
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Komunda, M. & Osarenkhoe, A. (2012). Remedy or Cure for Service Failure? : Effects of Service Recovery on Customer Satisfaction and Loyalty. Business Process Management Journal, 18 (1), 82-103. 10.1108/14637151211215028
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Osarenkhoe, A. & Byarugaba, J. (2012). Service Quality Perceptions : A Case of Ugandan Telephony Users. Journal of Relationship Marketing, 11 (3), 149-171. 10.1080/15332667.2012.705250
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Awuah, G., Abraha Gebrekidan, D. & Osarenkhoe, A. (2011). Interactive (networked) internationalization : the case of Swedish firms. European Journal of Marketing, 45 (7/8), 1112-1129. 10.1108/03090561111137633
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Osarenkhoe, A. (2010). A Coopetition Strategy : A study of inter-firm dynamics between competition and cooperation. Business Strategy Series, 11 (6), 343-362. 10.1108/17515631011093052
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Osarenkhoe, A. (2010). A study of inter-firm dynamics between competition and cooperation - A coopetition strategy. Journal of Database Marketing and Customer Strategy Management, 17 (3-4), 201-221. 10.1057/dbm.2010.23
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Osarenkhoe, A. (2009). An integrated framework for understanding the driving forces behind non-sequential process of internationalisation among firms. Business Process Management Journal, 15 (2), 286-316. 10.1108/14637150910949498
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Osarenkhoe, A. (2009). The business culture of a firm applying a customer-intimate philosophy: a conceptual framework. International Journal of Business and Systems Research, 3 (3), 257-278. 10.1504/IJBSR.2009.026183
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Osarenkhoe, A. (2009). The Oxymoron of Informal Sector : A framework for conceptualising informal sector as enabler of economic development in developing countries. Journal of International Business and Economics, 9 (1), 118-131.
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Osarenkhoe, A., Abraha Gebrekidan, D. & Baffour Awuah, G. (2008). Relationships and networks in the processes of establishment of firms in transition economies : Scandinavian firms in central and eastern Europe. International Journal of Strategic Management, 8 (1), 25-44.
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Osarenkhoe, A. (2008). What characterizes the culture of A Relationship-focused Organization applying a Customer Intimacy Strategy. Journal of Database Marketing and Customer Strategy Management, 15 (3), 169-190. 10.1057/dbm.2008.14
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Osarenkhoe, A., Bennani, A. & Lhajji, D. (2007). A study of prerequisites for successful deployment and governance of implementation. Asian Journal of Information Technology, 6 (1), 1-20.
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Osarenkhoe, A. & Bennani, A. (2007). An exploratory study of implementation of customer relationship management strategy. Business Process Management Journal, 13 (1), 139-164. 10.1108/14637150710721177
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Osarenkhoe, A. (2006). Customer-centric strategy : A longitudinal study of implementation of a customer relationship management solution. International journal of technology marketing, 1 (2), 115-144. 10.1504/IJTMKT.2006.008867
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Scholarly articles, non-refereed
Rydback, M., Borg, E. & Osarenkhoe, A. (2021). Medical Tourism Networks in an Emerging Market. International Journal of Pharmaceutical and Healthcare Marketing. [Submitted]
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