Go to eugreenalliance

Research presentation

Aihie Osarenkhoe

Aihie Osarenkhoe, professor i företagsekonomi.

Research presentation

Aihie Osarenkhoe


Research subject: Business Administration

Professor Aihie Osarenkhoe earned his PhD in Business Administration with concentration in Marketing Management at Stockholm University, Sweden in 1992. In addition to being a certificated/qualified teacher, Professor Osarenkhoe has 20 years teaching, industrial and research experience in many subject areas of business administration. Professor Osarenkhoe has developed the following courses: Strategic Marketing, Brand Management, Customer Relationship Management, International Business Strategy, and Industrial Marketing module of a PhD course called Marketing Theories. He currently teaches three of the courses (the latter three mentioned above). Furthermore, Professor Osarenkhoe carries out a range of leadership and administrative duties such as being the Director of Research at the department of business and economic studies. Moreover, he supervises Bachelor, Master and Doctoral thesis both in Swedish and English.


Summary of research area, current research and co-operation projects, developed more in "Research area" subsection.



Osarenkhoe, A. (2004). Reflections on prerequisites for implementation of a sustainable customer-centric strategy. Gävle: Högskolan i Gävle. 35 p. (Working paper 30) [More information]
Abraha Gebrekidan, D., Osarenkhoe, A. & Awuah, G. (2006). Relationships and Networks in the Processes of Establishment of Firms in Transitional Economies : The case of Scandinavian firms in Eastern and Central Europe. Gävle: University of Gävle. 24 p. (Working paper 34) [More information]
Awuah, G., Osarenkhoe, A. & Abraha GEBREKIDAN, D. (2007). Interactive internationalization : the case of Swedish firms. Gävle: Office of Research Administration, Högskolan i Gävle. 20 p. (Working paper 37) External link [More information]
Osarenkhoe, A. (2008). What characterizes the culture of a relationship-focused organization applying a customer intimacy strategy. Gävle: Office of Research Administration, University of Gävle, Gävle, Sweden. 37 p. (Working paper 39) External link [More information]
Published by: Sara Perttunen Sundberg Page responsible: Camilla Niss Updated: 2020-02-20
Högskolan i Gävle
Box 801 76 GÄVLE
026-64 85 00 (växel)