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Research presentation

Aihie Osarenkhoe

Aihie Osarenkhoe, professor i företagsekonomi.

Research presentation

Aihie Osarenkhoe


Research subject: Business Administration

Professor Aihie Osarenkhoe earned his PhD in Business Administration with concentration in Marketing Management at Stockholm University, Sweden in 1992. In addition to being a certificated/qualified teacher, Professor Osarenkhoe has 20 years teaching, industrial and research experience in many subject areas of business administration. Professor Osarenkhoe has developed the following courses: Strategic Marketing, Brand Management, Customer Relationship Management, International Business Strategy, and Industrial Marketing module of a PhD course called Marketing Theories. He currently teaches three of the courses (the latter three mentioned above). Furthermore, Professor Osarenkhoe carries out a range of leadership and administrative duties such as being the Director of Research at the department of business and economic studies. Moreover, he supervises Bachelor, Master and Doctoral thesis both in Swedish and English.


Summary of research area, current research and co-operation projects, developed more in "Research area" subsection.


​Professor Osarenkhoe is a member of Editorial Advisory Board of many peer-reviewed academic journals – for example Emerald Emerging Markets Case Studies (EEMCS) series, Business Process Management Journal (Emerald's journal), International Journal of Strategic Business Alliances (Inderscience journal), African Journal of Economics and Management Studies (Emerald's journal), Journal of African Business (Taylor & Francis journal). He is also Ad-hoc reviewer for: International Journal of Strategic Business Alliances; Business Process Management Journal; International Journal of Technology Marketing; Management Research News; International Journal of Business Research; Journal of African Business; International Journal of Public Information Systems; Journal of Manufacturing Technology Management; European Management journal; African Journal of Economics and Management.

He has research experience in strategic marketing with research expertise in application of relationship, network and strategic management approaches to consumer marketing, services marketing, industrial marketing and international business practices. Specifically, my research interest and publications in academic journals encompass strategic marketing issues such as buyer-seller interface in post-industrial era, including strategies for creating and sustaining customer loyalty; implementation of customer-centric strategy; management of processes for the creation, development and termination of customer relationships; interplay between information technology and marketing paradigm, inter alia Technology-based Service Encounter as well as and the metamorphosis/evolution of clusters and design of business models to improve innovation-driven cluster/network configurations that support the actors in the cluster/network. It is pertinent to note that all my publications within the above-mentioned path address core marketing issues with managerial focus.

Professor Osarenkhoe has published over 20 articles in peer-reviewed scientific journals, for example:

  • European Journal of Marketing,
  • Journal of Relationship Marketing,
  • International Journal of Strategic Management,
  • Business Process Management Journal,
  • Business Strategy Series,
  • Journal of Database Marketing & Customer strategy Management,
  • International Journal of Technology Marketing,
  • Journal of Marketing Development & Competitiveness,
  • International Journal of Marketing Studies,
  • Journal of Management and Strategy,
  • Journal of Service Science & Management,
  • Asian Journal of Information Technology.
Published by: Sara Perttunen Sundberg Page responsible: Sara Perttunen Sundberg Updated: 2020-02-20
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