Research presentation
Akmal Hyder
Professor
Research subject: Business Administration
Email: akmal.hyder@hig.se
Telephone: +46 26 64 86 31
Mobile: +46 70 284 86 31
Akmal Hyder is professor of Business Administration. He has earned his Ph.D. in 1988 from Uppsala University. After the completion of the doctoral examination, he served as a researcher in Forestry Marketing for five years at the Swedish University of Agricultural Sciences. Later he joined Mid-Sweden University and had been in charge of graduate and undergraduate courses and theses in business for a couple of years. At the University of Gävle, where he is at the moment serving, became associate professor in 1999 and full professor in 2006.
CURRENT RESEARCH
Professor Hyder leads two research projects. One project deals with sustainable business relations in culturally distant countries. This study explores the impact of cultural differences on forming and applying business relation-ships within international business establishments. It aims to develop network theory by introducing the concept of cultural differences and also examine the applicability of a cultural network model in describing how networks are built, developed and sustained in culturally distant countries. The other project looks on the post merger situation in Nordea. The major issues discussed in the project include organizational culture, adaptation and competence development.
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Articles
Scholarly articles, refereed
Rydback, M., Hyder, A., Macassa, G. & Simonsson, C. (2022). Can domestic medical tourism contribute to healthcare equity? A commentary. Journal of Market Access & Health Policy, 10 (1). 10.1080/20016689.2022.2061241
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Fregidou-Malama, M., Chowdhury, E. & Hyder, A. (2022). International marketing strategy of emerging market firms: the case of Bangladesh. Journal of Asia Business Studies. 10.1108/jabs-12-2021-0504
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Hyder, A., Sundström, A. & Chowdhury, E. (2022). Network-based market orientation knowledge for internationalization of disruptive innovation in SMEs. Central European Management Journal, 30 (3), 36-60. 10.7206/cemj.2658-0845.81
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Hyder, A., Rydback, M. & Macassa, G. (2021). Can domestic medical tourism contribute to better healthcare service? : A viewpoint. International Journal of Pharmaceutical and Healthcare Marketing. [Submitted]
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Sundström, A., Hyder, A. & Chowdhury, E. (2021). Market-oriented business model for SMEs' disruptive innovations internationalization. Marketing Intelligence & Planning, 39 (5), 670-686. 10.1108/MIP-10-2019-0527
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Fregidou-Malama, M. & Hyder, A. (2021). Multilevel trust in international marketing of healthcare services : A five-country comparative study. International Business Review, 30 (6). 10.1016/j.ibusrev.2021.101895
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Sundström, A., Hyder, A. & Chowdhury, E. (2020). Market-oriented CSR implementation in SMEs with sustainable innovations : an action research approach. Baltic Journal of Management, 15 (5), 775-795. 10.1108/BJM-03-2020-0091
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Fregidou-Malama, M., Chowdhury, E. & Hyder, A. (2019). Innovative product marketing strategy : multinational companies in Bangladesh. Journal of Asia Business Studies, 13 (4), 656-671. 10.1108/JABS-07-2018-0193
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Hyder, A., Rydback, M., Borg, E. & Osarenkhoe, A. (2019). Medical tourism in emerging markets : the role of trust, networks and word of mouth. Health Marketing Quarterly, 36 (3), 203-219. 10.1080/07359683.2019.1618008
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Rydback, M. & Hyder, A. (2018). Customization in medical tourism in the Philippines. International Journal of Pharmaceutical and Healthcare Marketing, 12 (4), 486-500. 10.1108/IJPHM-07-2017-0035
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Hyder, A. & Osarenkhoe, A. (2018). Partial or total integration in a cross-border merger? : Building a Nordic bank culture. Thunderbird International Business Review, 60 (4), 477-488. 10.1002/tie.21943
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Hyder, A., Chowdhury, E. & Sundström, A. (2017). Balancing Control and Trust to Manage CSR Compliance in Supply Chains. International Journal of Supply Chain Management, 6 (2), 1-14.
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Sundström, A., Sammalisto, K., Hyder, A. & Chowdhury, E. (2016). CSR implementation strategy constraints in emerging market supply chain context : Bangladesh garment industry experiences. International Journal of Applied Business and Economic Research, 14 (13), 9041-9062.
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Chowdhury, E., Sundström, A. & Hyder, A. (2016). Improving the CSR image – A study on suppliers of Bangladesh garments industry. International Journal of Supply Chain Management, 5 (2), 16-26.
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Sundström, A., Ahmadi, Z. & Hyder, A. (2016). Market and innovation orientation typology : proposition and illustrations. Marketing Intelligence & Planning, 34 (3), 376-393. 10.1108/MIP-04-2015-0081
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Hyder, A. (2016). Market orientation in a non-profit organisation. World Review of Entrepreneurship, Management and Sustainable Development, 12 (4), 414-432. 10.1504/WREMSD.2016.079322
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Chowdhury, E., Sundström, A. & Hyder, A. (2016). Supply Chain CSR Image Challenges - A study on Bangladesh Clothing Industry. International Journal of Supply Chain Management, 5 (2), 16-25.
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Fregidou-Malama, M. & Hyder, A. (2015). Impact of culture on marketing of health services : Elekta in Brazil. International Business Review, 24 (3), 530-540. 10.1016/j.ibusrev.2014.10.010
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Osarenkhoe, A. & Hyder, A. (2015). Marriage for better or for worse? : Towards an analytical framework to manage post-merger integration process. Business Process Management Journal, 21 (4), 857-887. 10.1108/BPMJ-07-2014-0070
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Hyder, A. & Abraha, D. (2014). Marketing strategy in emerging market alliance : a longitudinal study. Journal for International Business and Entrepreneurship Development, 7 (4), 309-325. 10.1504/JIBED.2014.064451
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Lövblad, M., Hyder, A. & Lönnstedt, L. (2012). Affective Commitment in Industrial Customer-Supplier Relations : A Psychological Contract Approach. Journal of business & industrial marketing, 27 (4), 275-285. 10.1108/08858621211221652
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Abraha, D. & Hyder, A. (2009). From industrial networks to strategic alliances or vice-versa. International Journal of Business and Emerging Markets, 1 (4), 361-386. 10.1504/IJBEM.2009.023922
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Hyder, A. & Fregidou-Malama, M. (2009). Services marketing in a cross-cultural environment : the case of Egypt. Journal of Services Marketing, 23 (4), 261-271. 10.1108/08876040910965593
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Hyder, A. & Gaddefors, J. (2009). Towards a typology of strategic alliances for small firms. International Journal of Strategic Management, 9 (1), 78-97.
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Hyder, A. & Abraha, D. (2008). Institutional factors and strategic alliances in eastern and central Europe. Baltic Journal of Management, 3 (3), 289-308. 10.1108/17465260810902379
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Sundström, A. & Hyder, A. (2008). Local management response to corporative restructuring : a case study of a company town. Business and Society Review, 113 (3), 375-402. 10.1111/j.1467-8594.2008.00325.x
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Osman-Gani, A. & Hyder, A. (2008). Repatriation readjustment of international managers : an empirical study of HRD interventions. Career Development International, 13 (5), 456-475. 10.1108/13620430810891473
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Hyder, A. & Lövblad, M. (2007). The repatriation process : a realistic approach. Career Development International, 12 (3), 264-281. 10.1108/13620430710745890
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Hyder, A. & Abraha, D. (2006). Strategic alliances in the Baltic states : a case of Swedish firms. Competitiveness Review, 16 (3/4), 173-196. 10.1108/10595420610818811
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Hyder, A. & Eriksson, L. (2005). Success is not enough : The spectacular rise and fall of a strategic alliance between two multinationals. Industrial Marketing Management, 34 (8), 783-796. 10.1016/j.indmarman.2004.12.008
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Kaynak, E., Kucukemiroglu, O. & Hyder, A. (2000). Consumers' country-of-origin (COO) perceptions of imported products in a homogenous less-developed country. European Journal of Marketing, 34 (9/10), 1221-1241. 10.1108/03090560010342610
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Hyder, A. & Ghauri, P. (2000). Managing international joint venture relationships: A longitudinal perspective. Industrial Marketing Management, 29 (3), 205-218. 10.1016/S0019-8501(98)00054-6
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Abraha, D. & Hyder, A. (2000). The service firms' establishments in developing countries. Journal of Euromarketing, 9 (1), 57-86. 10.1300/J037v09n01_04
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Hyder, A., Lönnstedt, L. & Penttinen, M. (1999). Accounting as a management tool for non-industrial private forestry. Scandinavian Journal of Management, 15 (2), 173-191. 10.1016/S0956-5221(98)00019-0
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Hyder, A., Lönnstedt, L. & Penttinen, M. (1994). Outline of accounting for non-industrial private woodlots. Silva Fennica, 28 (2), 115-137.
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Scholarly articles, non-refereed
Hyder, A. & Abraha, D. (2004). Product and skills development in small- and medium-sized high-tech firms through international strategic alliances. Singapore management review: Asia-Pacific journal of management theory and practice, 26 (2), 1-24.
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Books
Hyder, A. & Desalegn, A. (ed.) (2021). Transformation of Strategic Alliances in Emerging Markets: Volume I. Emerald. 192 p.
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Hyder, A. & Desalegn, A. (ed.) (2021). Transformation of Strategic Alliances in Emerging Markets: Volume II. Emerald. 216 p.
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Hyder, A. & Abraha, D. (2003). Strategic alliances in Eastern and Central Europe. Oxford: Pergamon. 277 p. (International Business and Management)
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Book chapters
Fregidou-Malama, M. & Hyder, A. (2013). Interest Free Co-operatives : A study of JAK Members Bank – Sweden. Decentralisation and Development : Experiences and Experiments. Thrissur: Kerala Institute of Local Administration (KILA). P. 64-85.
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Conference papers
Fregidou-Malama, M., Chowdhury, E., Fjellström, D. & Hyder, A. (2022). The paradox of globalization: exploitation or empowerment of women?. The paradox of globalization: exploitation or empowerment of women?.
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Hyder, A., Lilja, A. & Paag, J. (2019). Is Social Media Necessary for Recruitment of International Students?. ICBM 2019 2nd International Conference on Business and Management. Dhaka: BRAC University. P. 94-100.
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Fregidou-Malama, M., Hyder, A. & Chowdhury, E. (2019). Why Microfinance in Rich Developed Countries?. ICBM 2019 2nd International Conference on Business and Management. Dhaka: BRAC University. P. 795-.
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Fregidou-Malama, M. & Hyder, A. (2018). Does national culture influence organizational culture across contexts? : Elekta in Greece. IMP ASIA - The eight meeting of the IMP Group in Asia: Industrial Marketing and Purchasing Group.
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Hyder, A. & Fregidou-Malama, M. (2018). Is context important in healthcare marketing? : A comparison between developed and emerging markets. IMP ASIA - The eight meeting of the IMP Group in Asia.
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Hyder, A. & Sundström, A. (2018). Is CSR focused Internationalization Realistic for High-Tech Small and Medium-Sized Enterprises (SMEs)?. Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth: International Business Information Management Association (IBIMA). P. 3868-3872.
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Hyder, A. & Osarenkhoe, A. (2017). Cross-border merger among Nordic banks - a longitudinal study. Global and national business theories and practice : Bridging the past with the future: EUROMED PRESS. P. 2134-2136.
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Hyder, A. & Osarenkhoe, A. (2017). Cross-border merger among nordic banks : a longitudinal study. Vision 2020 : Sustainable Economic development, Innovation Management, and Global Growth: International Business Information Management Association (IBIMA). P. 855-857.
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Fregidou-Malama, M., Chowdhury, E. & Hyder, A. (2017). Innovative Marketing Strategy : Multinational Companies in Bangladesh. ICBM 2017 : International Conference on Business and Management. Dhaka: BRAC University. P. 659-659.
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Hyder, A. & Fregidou-Malama, M. (2016). Health care services marketing of Swedish innovation : A comparative study. Thriving in a new world economy. Cham, Switzerland: Springer. P. 318-324.
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Fregidou-Malama, M. & Hyder, A. (2016). Health services marketing in India : the relevance of the cultural context. IMP ASIA in Africa : Book of Abstracts: Industrial Marketing and Purchasing Group. P. 22-.
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Hyder, A. & Fregidou-Malama, M. (2016). Is health services marketing needed in emerging markets?. IMP ASIA in Africa : Book of Abstracts: Industrial Marketing and Purchasing Group. P. 28-.
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Rydback, M., Hyder, A., Borg, E. & Osarenkhoe, A. (2016). Marketing Medical Tourism in Emerging Market. BAM2016 Conference Proceedings: British Academy of Management (BAM).
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Fregidou-Malama, M. & Hyder, A. (2015). Health Services Marketing in a Cross-Cultural Context : Elekta in India. Proceedings of International Conference on Social Media, SEO & Marketing Strategies. P. 29-. 10.4172/2168-9601.C1.002
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Hyder, A. & Chowdhury, E. (2015). Market Orientation in Service Firms - An International Comparative Study. Proceedings of the 3<sup>rd </sup>International Conference on Strategic Innovative Marketing (IC-SIM 2014). Amsterdam. P. 16-23. 10.1016/j.sbspro.2015.01.1169
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Rydback, M., Hyder, A., Borg, E. & Osarenkhoe, A. (2015). The marketing process of medical tourism. Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment. Marseille: EuroMed Press. P. 2720-2722.
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Hyder, A., Abraha, D. & Mukhtar, S. (2014). Cross-cultural Strategic Alliances : Lessons from Swedish Firms in Eastern and Central Europe. Shifts in global competitiveness, markets and consumers : is management prepared for a new business paradigm?.
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Hyder, A. & Fregidou-Malama, M. (2014). Does Culture Matter? : Marketing Strategy in Health Services. .
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Fregidou-Malama, M. & Hyder, A. (2014). Trust in International Health Services Marketing : A Comparative Study. . P. 1-.
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Hyder, A., Chowdhury, E. & Sundström, A. (2013). CSR & Networking in Supply Chain. Multidisciplinary Academic Research 2013. Prague: MAC Prague consulting.
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Sundström, A., Hyder, A. & Chowdhury, E. (2013). CSR implementation challenges in global supply chain : experiences from Bangladesh garments industry. The Second International Conference on Production and Supply Chain Management 2013.
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Chowdhury, E., Sundström, A. & Hyder, A. (2013). Improving the CSR image : a study on suppliers of Bangladesh garments industry. Multidisciplinary Academic Research 2013. Prague: MAC Prague consulting. P. 1-8.
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Hyder, A. (2013). Interest-free banking in Sweden : How much is it Islamic?. Proceedings of the Second International Conference on Emerging Research Paradigms in Business and Social Sciences (ERPBSS 2013).
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Hyder, A. (2013). Market orientation in non-profit organization. Proceedings of the Second International Conference on Emerging Research Paradigms in Business and Social Sciences (ERPBSS 2013).
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Sundström, A., Ahmadi, Z. & Hyder, A. (2013). Market and Innovation Orientation : A Typology of Public Housing Companies in Sweden. World Academy Of Science, Engineering And Technology Issue 0076 April 2013. P. 4-12.
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Fregidou-Malama, M. & Hyder, A. (2012). What are the advantages of JAK Members Bank?. .
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Nilvander, F. & Hyder, A. (2011). Adaptation in international service marketing : Standardization versus adaptation in Eastern Europe. . Stockholm.
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Fregidou-Malama, M. & Hyder, A. (2011). Health care services marketing in a cross-cultural context : Elekta in Brazil. The Impact of Globalization on Networks and Relationship dynamics.
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Hyder, A. & Gaddefors, J. (2010). Strategic alliances and resource-based view: An entrepreneurship orientation perspective. .
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Osarenkhoe, A. & Hyder, A. (2010). The Creation of Nordea Bank : Toward an integrative analytical framework for managing the post-merger Tasks and Knowledge integration process. .
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Hyder, A. & Fregidou-Malama, M. (2006). International services marketing : What can be learnt from a medical case?. ILTG conference in Graz, Austria, 6-7 April 2006. : 2nd International Conference on Intercultural Communication Competence.
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