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Research presentation

Daniella Fjellström

Research presentation

Daniella Fjellström

Senior lecturer, docent

Research subject: Business Administration

Daniella Fjellström, PhD, is Associate Professor, Reader, at the Department of Business Studies. She was awarded her PhD from the Centre of International Business Studies (CIBUL) at the Leeds University Business School (LUBS), the University of Leeds, UK. Prior to academia, she was working in industry for global MNEs. She has experience from Uppsala University and Stockholm Business School, Stockholm University. Fjellström is supervising doctoral students and is affiliated researcher with Mälardalen University.

CURRENT RESEARCH

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Articles


Scholarly articles, refereed

Komunda, M., Osarenkhoe, A., Fjellström, D., Katusabe, J. & Nyongyera, V. (2023). A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms. Journal of Service Science and Management, 16 (06), 694-710. 10.4236/jssm.2023.166037 [More information]
Hilmola, O., Li, H., Hilletofth, P. & Fjellström, D. (2023). A Supply Chain Perspective Reviewing Shoring Cases. Operations and Supply Chain Management, 16 (4), 524-534. 10.31387/oscm0550409 [More information]
Fjellström, D., Osarenkhoe, A. & Roe, T. (2023). Enablers of international product customisation strategy - a Swedish case. International Journal of Business Environment, 14 (2), 240-276. 10.1504/ijbe.2022.10051621 [More information]
Fjellström, D., Chowdhury, E., Ahmed, S. & Batkhuu, B. (2023). Implications for multinational enterprises from emerging market subsidiaries reverse knowledge transfer. Central European Management Journal, 31 (3), 326-343. 10.1108/CEMJ-08-2022-0097 [More information]
Fjellström, D., Hilletofth, P., Fang, T., Kumar, V., Kumar, A. & Tan, K. (2023). Manufacturing relocation ambiguity model : a prerequisite for knowledge management. British Journal of Management, 34, 1100-1116. 10.1111/1467-8551.12710 [More information]
Fjellström, D., Wensong, B., Oliviera, L. & Fang, T. (2023). Springboard internationalisation in times of geopolitical tensions. International Business Review, 32 (6). 10.1016/j.ibusrev.2023.102144 [More information]
Chowdhury, E., Fjellström, D., Osarenkhoe, A., Sawunda Hannadige, S. & Weerasinghe, D. (2023). The Contribution of Innovation Hubs Towards Strengthening the Regional Development in Sweden. International Journal of Innovation and Technology Management (IJITM), 20 (2), 1-20. 10.1142/S0219877023500104 [More information]
Osarenkhoe, A. & Fjellström, D. (2022). A cluster's internationalization as a catalyst for its innovation system's access to global markets. EuroMed Journal of Business. 10.1108/emjb-11-2020-0127 [More information]
Fjellström, D. & Frick, P. (2021). Competitive productivity in South African public–private partnerships. Cross cultural & strategic management, 28 (1), 76-95. 10.1108/CCSM-04-2020-0101 [More information]
Osarenkhoe, A. & Fjellström, D. (2021). The oxymoron of digitalization - a resource-based perspective. Journal of Information Technology Research, 14 (4), 122-138. 10.4018/JITR.20211001.oa1 [More information]
Osarenkhoe, A., Fjellström, D., Abraha, D. & Awuah, G. (2020). Networked establishment processes in transition economies. Global Business and Economics Review (GBER), 22 (1-2), 161-177. 10.1504/GBER.2020.105040 [More information]
Fjellström, D., Fang, T. & Chimenson, D. (2019). Explaining reshoring in the context of Asian competitiveness : evidence from a Swedish firm. Journal of Asia Business Studies, 13 (2), 277-293. 10.1108/JABS-07-2016-0106 [More information]
Osarenkhoe, A. & Fjellström, D. (2017). Clusters’ vital role in promoting international competitive advantage : towards an explanatory model of regional growth [El rol fundamental de los clúster en la promoción de la ventaja competitive internacional - Hacia un modelo explicativo del crecimiento regional]. Investigaciones Regionales, 2017 (39), 175-194. External link [More information]
Ojiaku, O., Osarenkhoe, A. & Fjellström, D. (2017). Determinants of Customers’ Intention to ‘Port’ Mobile Phone Numbers in Times of Proliferating use of Multi-Sims. International Journal of Applied Business and Economic Research, 15 (22), 621-643. [More information]
Fang, T., Schaumburg, J. & Fjellström, D. (2017). International business negotiations in Brazil. Journal of business & industrial marketing, 32 (4), 591-605. 10.1108/JBIM-11-2016-0257 [More information]
Fjellström, D. & Guttormsen S.A., D. (2016). A critical exploration of ‘access’ in qualitative International Business field research: towards a concept of socio-cultural and multidimensional research practice. Qualitative research in organization and management, 11 (2), 110-126. 10.1108/QROM-05-2014-1225 [More information]
Demir, R. & Fjellström, D. (2012). Translation of relational practices in an MNC subsidiary : Symmetrical, asymmetrical and substitutive strategies. Asian Business & Management, 11 (4), 369-393. 10.1057/abm.2012.13 [More information]

Book chapters

Fjellström, D., Osarenkhoe, A., Pettersson, T. & Tadesse, D. (2020). The Role of Digitalization in SMEs’ Strategy Development : The Case of Sweden. The Changing Role of SMEs in Global Business : Volume I: Paradigms of Opportunities and Challenges. Palgrave Macmillan. P. 65-88. 10.1007/978-3-030-45831-7_4 [More information]
Osarenkhoe, A. & Fjellström, D. (2019). A cluster's internationalization platform as a springboard for internationalization of firms in the age of digitalization. Economic Clusters and Globalization : Diversity and Resilience. Taylor & Francis Group. P. 134-150. 10.4324/9780429444975 [More information]
Fjellström, D. & Zander, L. (2017). Asymmetrical Adaptation in a Swedish-Chinese context. Knowledge transfer in Multinational Companies : Sharing Multiple Perspectives. Paris: L'Harmattan. P. 73-117. [More information]
Fjellström, D., Lui, L. & Caceres, W. (2017). Knowledge Transfer in Reshoring. Reshoring of Manufacturing : Drivers, Opportunities, and Challenges. Cham: Springer. P. 79-98. 10.1007/978-3-319-58883-4_4 [More information]

Conference papers

Chowdhury, E., Fjellström, D., Mancuso, G. & Addo, R. (2023). Building Sports Brands and Fan Relationships During a Global Pandemic. . External link [More information]
Fjellström, D., Chowdhury, E., Ahmed, S. & Islam, M. (2023). Influence of supply chain factors on reshoring decisions – A structured literature review. . External link [More information]
Chowdhury, E., Fjellström, D., Osarenkhoe, A., Sukbua, S. & O'Sullivan, J. (2023). Resources required for internationalization of Swedish SMEs. . External link [More information]
Fjellström, D. & Chowdhury, E. (2023). Study on international marketing strategies for MNCs in emerging markets in disrupted times. . External link [More information]
Fjellström, D., Chowdhury, E. & Rupasinghe, L. (2023). Sustainable Innovation Challenges: Study of a Swedish MNC. . External link [More information]
Fjellström, D., Chowdhury, E., Osarenkhoe, A., Sjöberg, S. & Sekyere, B. (2022). Critical role of cluster organisations to overcome SMEs´ liabilities of size, resources, newness, and foreignness in their internationalisation. International Conference Proceedings : ICISET-22, ICBEN-22, LLESS-22 & IEMEL-22. P. 111-112. External link [More information]
Fjellström, D., Chowdhury, E., Osarenkhoe, A., Hartung, K. & Hämäläinen, E. (2022). Enablers of international product positioning strategy – A Swedish SME’s case. International Conference Proceedings : ICISET-22, ICBEN-22, LLESS-22 & IEMEL-22. P. 111-112. External link [More information]
Fregidou-Malama, M., Chowdhury, E., Fjellström, D. & Hyder, A. (2022). The paradox of globalization: exploitation or empowerment of women?. The paradox of globalization: exploitation or empowerment of women?. External link [More information]
Osarenkhoe, A. & Fjellström, D. (2019). A Study of of Exogenous Gap Critical for Cluster Dynamics and Interaction with Global Markets. 12th Annual Conference of the EuroMed Academy of Business : Business Management Theories and Practices in a Dynamic Competitive Environment. P. 885-897. [More information]
Osarenkhoe, A. & Fjellström, D. (2019). Depersonalization of the Customer Relationship in the Age of Digitalization. Proceedings of the 34th International Business Information Management Association (IBIMA) conference: IBIMA. [More information]
Fjellström, D. & Osarenkhoe, A. (2019). The Effect of Digital Marketing on Customer Relationship Management. Proceedings: IBIMA. P. 7612-7622. [More information]
Fjellström, D. & Osarenkhoe, A. (2018). A Conceptual Framework Enabling Understanding of Customer Satisfaction Drivers of Digitalised Vendor Managed Inventory. Conference Book of Abstract Proceedings : The 6th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM). P. 4-4. [More information]
Osarenkhoe, A. & Fjellström, D. (2018). The oxymoron of digitalisation - A study of critical factors. Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: : Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth: International Business Information Management Association (IBIMA). P. 4428-4430. External link [More information]
Osarenkhoe, A. & Fjellström, D. (2017). Clustering and networking as a sine qua non for SMEs and regional international competitive advantage. Global and national business theories and practice : Bridging the past with the future: EUROMED PRESS. P. 1258-1281. [More information]
Osarenkhoe, A. & Fjellström, D. (2017). Cluster's internationalisation platform as a springboard for internationalisation of firms in the age of digitalisation. <em></em> Vision 2020 : Sustainable Economic development, Innovation Management, and Global Growth: International Business Information Management Association (IBIMA). P. 3022-3032. [More information]
Osarenkhoe, A., Fjellström, D., Abraha, D. & Awuah, G. (2017). Network perspective on establishment process in transition economies. Global and national business theories and practice : Bridging the past with the future: EUROMED PRESS. P. 1235-1257. [More information]
Fjellström, D. & Fang, T. (2015). Reasons for reshoring from China to Sweden. . [More information]
Fjellström, D. (2014). Cross-cultural knowledge transfer: Lessons from Swedish MNEs in China. . [More information]
Fjellström, D. & Guttormsen S.A., D. (2014). The Silent Concept in Qualitative Research. . [More information]
Published by: Sara Perttunen Sundberg Page responsible: Sara Perttunen Sundberg Updated: 2020-02-20
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