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Research presentation

Daniella Fjellström

Research presentation

Daniella Fjellström

Senior lecturer, docent

Research subject: Business Administration

Daniella Fjellström, PhD, is Associate Professor, Reader, at the Department of Business Studies. She was awarded her PhD from the Centre of International Business Studies (CIBUL) at the Leeds University Business School (LUBS), the University of Leeds, UK. Prior to academia, she was working in industry for global MNEs. She has experience from Uppsala University and Stockholm Business School, Stockholm University. Fjellström is supervising doctoral students and is affiliated researcher with Mälardalen University.

CURRENT RESEARCH

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Conference papers

Chowdhury, E., Fjellström, D., Mancuso, G. & Addo, R. (2023). Building Sports Brands and Fan Relationships During a Global Pandemic. . External link [More information]
Fjellström, D., Chowdhury, E., Ahmed, S. & Islam, M. (2023). Influence of supply chain factors on reshoring decisions – A structured literature review. . External link [More information]
Chowdhury, E., Fjellström, D., Osarenkhoe, A., Sukbua, S. & O'Sullivan, J. (2023). Resources required for internationalization of Swedish SMEs. . External link [More information]
Fjellström, D. & Chowdhury, E. (2023). Study on international marketing strategies for MNCs in emerging markets in disrupted times. . External link [More information]
Fjellström, D., Chowdhury, E. & Rupasinghe, L. (2023). Sustainable Innovation Challenges: Study of a Swedish MNC. . External link [More information]
Fjellström, D., Chowdhury, E., Osarenkhoe, A., Sjöberg, S. & Sekyere, B. (2022). Critical role of cluster organisations to overcome SMEs´ liabilities of size, resources, newness, and foreignness in their internationalisation. International Conference Proceedings : ICISET-22, ICBEN-22, LLESS-22 & IEMEL-22. P. 111-112. External link [More information]
Fjellström, D., Chowdhury, E., Osarenkhoe, A., Hartung, K. & Hämäläinen, E. (2022). Enablers of international product positioning strategy – A Swedish SME’s case. International Conference Proceedings : ICISET-22, ICBEN-22, LLESS-22 & IEMEL-22. P. 111-112. External link [More information]
Fregidou-Malama, M., Chowdhury, E., Fjellström, D. & Hyder, A. (2022). The paradox of globalization: exploitation or empowerment of women?. The paradox of globalization: exploitation or empowerment of women?. External link [More information]
Osarenkhoe, A. & Fjellström, D. (2019). A Study of of Exogenous Gap Critical for Cluster Dynamics and Interaction with Global Markets. 12th Annual Conference of the EuroMed Academy of Business : Business Management Theories and Practices in a Dynamic Competitive Environment. P. 885-897. [More information]
Osarenkhoe, A. & Fjellström, D. (2019). Depersonalization of the Customer Relationship in the Age of Digitalization. Proceedings of the 34th International Business Information Management Association (IBIMA) conference: IBIMA. [More information]
Fjellström, D. & Osarenkhoe, A. (2019). The Effect of Digital Marketing on Customer Relationship Management. Proceedings: IBIMA. P. 7612-7622. [More information]
Fjellström, D. & Osarenkhoe, A. (2018). A Conceptual Framework Enabling Understanding of Customer Satisfaction Drivers of Digitalised Vendor Managed Inventory. Conference Book of Abstract Proceedings : The 6th International Symposium on Multidisciplinary Research on Social Sciences and Management studies (MRSSM). P. 4-4. [More information]
Osarenkhoe, A. & Fjellström, D. (2018). The oxymoron of digitalisation - A study of critical factors. Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: : Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth: International Business Information Management Association (IBIMA). P. 4428-4430. External link [More information]
Osarenkhoe, A. & Fjellström, D. (2017). Clustering and networking as a sine qua non for SMEs and regional international competitive advantage. Global and national business theories and practice : Bridging the past with the future: EUROMED PRESS. P. 1258-1281. [More information]
Osarenkhoe, A. & Fjellström, D. (2017). Cluster's internationalisation platform as a springboard for internationalisation of firms in the age of digitalisation. <em></em> Vision 2020 : Sustainable Economic development, Innovation Management, and Global Growth: International Business Information Management Association (IBIMA). P. 3022-3032. [More information]
Osarenkhoe, A., Fjellström, D., Abraha, D. & Awuah, G. (2017). Network perspective on establishment process in transition economies. Global and national business theories and practice : Bridging the past with the future: EUROMED PRESS. P. 1235-1257. [More information]
Fjellström, D. & Fang, T. (2015). Reasons for reshoring from China to Sweden. . [More information]
Fjellström, D. (2014). Cross-cultural knowledge transfer: Lessons from Swedish MNEs in China. . [More information]
Fjellström, D. & Guttormsen S.A., D. (2014). The Silent Concept in Qualitative Research. . [More information]
Published by: Sara Perttunen Sundberg Page responsible: Sara Perttunen Sundberg Updated: 2020-02-20
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