Daniella Fjellström, PhD, is Associate Professor, Reader, at the Department of Business Studies. She was awarded her PhD from the Centre of International Business Studies (CIBUL) at the Leeds University Business School (LUBS), the University of Leeds, UK. Prior to academia, she was working in industry for global MNEs. She has experience from Uppsala University and Stockholm Business School, Stockholm University. Fjellström is supervising doctoral students and is affiliated researcher with Mälardalen University.