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Research presentation

Jonas Kågström

Research presentation

Jonas Kågström

Senior lecturer

Research subject: Business Administration

With a PhD from the Swedish Agricultural University in Uppsala, Jonas research focuses on how consumers make environmental decisions and “green” marketing. He is especially interested in morally difficult consumption choices and how consumers change perspectives when goods/services have different kinds of “environmental certifications”. Jonas has worked on recycling in the Gävle area since 2003.


Current research is focused on sustainability issues in sales. More specifically job performance, burnout and the role of personalities in everything from recruitment to long term success in vocational roles. This is done in co-operation with the Real Estate businesses in Sweden in a 3-year research project. A parallel track concerns sustainability reporting and green marketing where politics, economy and environmental issues interact – in a word: “sustainability”.



Scholarly articles, refereed

Ahlenius, M. & Kågström, J. (2023). Fat cats or sociable wolves? Swedish real estate brokers and intrinsic rewards <em>-</em> A quantitative empirical generalization. Journal of European Real Estate Research, 16 (1), 92-110. 10.1108/jerer-09-2022-0024 [More information]
Ahlenius, M., Berggren, B., Gerdemark, T., Kågström, J. & Åge, L. (2022). The occupational life cycle of real estate brokers: a cohort study. Journal of European Real Estate Research, 15 (3), 351-367. 10.1108/jerer-01-2022-0001 [More information]
Ahlenius, M., Berggren, B. & Kågström, J. (2021). Exploring Motivational Factors Among High Performing Real Estate Brokers : The Swedish Case. Journal of Real Estate Practice and Education, 23 (1), 20-37. 10.1080/15214842.2021.2006892 [More information]
Hartwig, F., Kågström, J. & Fagerström, A. (2019). Sustainability Accounting for Externalities. Sustainability : The Journal of Record, 12 (3), 158-162. 10.1089/sus.2019.0009 [More information]
Sörqvist, P., Hedblom, D., Holmgren, M., Haga, A., Langeborg, L., Nöstl, A. & Kågström, J. (2013). Who needs cream and sugar when there is eco-labeling? : Taste and willingness to pay for 'eco-friendly' coffee. PLOS ONE, 8 (12), e80719-. 10.1371/journal.pone.0080719 [More information]

Scholarly articles, non-refereed

Hartwig, F., Fagerström, A. & Kågström, J. (2018). Redovisning av externaliteter - några reflektioner. Balans : tidskrift för redovisning och revision, 3, 25-28. External link [More information]

Doctoral thesis

Kågström, J. (2011). Today's perfect - tomorrow's standard : the role of consumers and the limits of policy in recycling. Diss. , 2011. Uppsala: Swedish University of Agricultural Sciences. Dept. of Economics.. 323 p. (Acta Universitatis agriculturae Sueciae 2011:33) External link [More information]

Conference papers

Hartwig, F., Kågström, J. & Fagerström, A. (2019). Make accounting relevant again : A conceptual model on how to include external effects in financial reports. . [More information]


Kågström, J., Nilsson, E. & Johansson, M. (2014). Påverka beteende genom systematisk återkoppling. Malmö: Avfall Sverige. 48 p. (Avfall Sverige Utveckling U2014:10) [More information]
Kågström, J. (2010). Tyg eller papper? : En utredning för Rådet för Hållbar Utveckling angående kökshanddukens vara eller icke vara. Gävle: Högskolan i Gävle. (Working paper 44) External link [More information]
Klingberg, T. & Kågström, J. (2005). Samordnade sopor : Om avfallshantering i praktiken. Gävle: University of Gävle. 29 p. (Working paper 32) External link [More information]
Klingberg, T. & Kågström, J. (2004). Den goda sopavgiften : Hur styra avfallshanteringen för bra miljö och till rimliga kostnader?. Gävle: Högskolan i Gävle. 15 p. (Working paper 26) External link [More information]
Published by: Sara Perttunen Sundberg Page responsible: Camilla Niss Updated: 2020-02-21
Högskolan i Gävle
Box 801 76 GÄVLE
026-64 85 00 (växel)