With a PhD from the Swedish Agricultural University in Uppsala, Jonas research focuses on how consumers make environmental decisions and “green” marketing. He is especially interested in morally difficult consumption choices and how consumers change perspectives when goods/services have different kinds of “environmental certifications”. Jonas has worked on recycling in the Gävle area since 2003.
Current research is focused on sustainability issues in sales. More specifically job performance, burnout and the role of personalities in everything from recruitment to long term success in vocational roles. This is done in co-operation with the Real Estate businesses in Sweden in a 3-year research project. A parallel track concerns sustainability reporting and green marketing where politics, economy and environmental issues interact – in a word: “sustainability”.
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Has supervised more than 120 C-/D-level theses with varying degrees of sustainability profiles during his current employment, and has been the head of/major contributor to 17 different courses running on 80 different occasions – also with consistent sustainability profiles, with a 4,5/5 average based on student evaluations.