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Research presentation

Zahra Ahmadi

Research presentation

Zahra Ahmadi

Senior lecturer

Research subject: Business Administration

Zahra Ahmadi is a doctoral student at the University of Gävle, Department of Economics, since 2014, and is registered at KTH. She works in a research project on sustainable business relationships, where her own project of market orientation in public housing is included.

CURRENT RESEARCH

The PhD project examines how public housing in small towns (some contextual rigidities) applies strategies differently. With increasing demands on returns and profits public housing companies develop strategies for market orientation (MO) in relation to customers and competitors to meet, and preferably exceed, current and future customer needs. Market orientation requires them to act in the long term so that the technical, social and economic demands are met and that their commitments will generate profit. The studies focus include how the housing companies handle the challenges, such as the options to demolish, maintain and / or build new buildings to be innovative, where the context they find themselves in is relevant to how they act strategically.

READ MORE ABOUT

Scholarly articles, refereed

Akter, R., Rathnayaka, S. & Ahmadi, Z. (2023). The effect of leadership and organisational culture on organisational innovation. International Journal of Services Technology and Management, 28 (5/6), 360-388. [In press] [More information]
Jabbari, M., Ahmadi, Z. & Ramos, R. (2022). Defining a digital system for the pedestrian network as a conceptual implementation framework. Sustainability, 14 (5). 10.3390/su14052528 [More information]
Edström, A., Nylander, B., Molin, J., Ahmadi, Z. & Sörqvist, P. (2022). Where service recovery meets its paradox : Implications for avoiding overcompensation. Journal of service theory and practice, 32 (7), 1-13. 10.1108/JSTP-06-2021-0120 [More information]
Akter, R., Rathnayaka, S. & Ahmadi, Z. (2021). The effect of leadership and organizational culture on organizational innovation. Knowledge and Process Management. [Submitted] [More information]
Sundström, A., Ahmadi, Z. & Mickelsson, K. (2019). Implementing social sustainability for innovative industrial work environments. Sustainability, 11 (12). 10.3390/su11123402 [More information]
Ahmadi, Z. (2019). Moderating effects on the market orientation and strategic performance relationship in public housing. Baltic Journal of Management, 14 (4), 559-577. 10.1108/BJM-08-2018-0309 [More information]
Sundström, A. & Ahmadi, Z. (2019). The Mediating Role of CSR on the Market Orientation and Strategic Performance Relationship : A Study of the Public Housing Companies in Sweden. Sustainability, 11 (6). 10.3390/su11061537 [More information]
Ahmadi, Z. & Lind, H. (2018). Sustainable strategies in a declining housing market : a comparative study. International Journal of Management Practice, 11 (4), 400-421. 10.1504/IJMP.2018.095169 [More information]
Ahmadi, Z. & Sundström, A. (2017). The market intelligence impact on strategic performance in declining markets. International Journal of Applied Business and Economic Research, 15 (15), 457-473. [More information]
Sundström, A., Ahmadi, Z. & Hyder, A. (2016). Market and innovation orientation typology : proposition and illustrations. Marketing Intelligence & Planning, 34 (3), 376-393. 10.1108/MIP-04-2015-0081 [More information]
Homayoun, S., Rezaee, Z. & Ahmadi, Z. (2015). Corporate Social Responsibility and Its Relevance to Accounting. Journal of Sustainable Development, 8 (9), 178-189. 10.5539/jsd.v8n9p178 [More information]
Published by: Sara Perttunen Sundberg Page responsible: Annika Elm Updated: 2020-02-26
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