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Research presentation

Zahra Ahmadi

Research presentation

Zahra Ahmadi

Senior lecturer

Research subject: Business Administration

Zahra Ahmadi is a doctoral student at the University of Gävle, Department of Economics, since 2014, and is registered at KTH. She works in a research project on sustainable business relationships, where her own project of market orientation in public housing is included.


The PhD project examines how public housing in small towns (some contextual rigidities) applies strategies differently. With increasing demands on returns and profits public housing companies develop strategies for market orientation (MO) in relation to customers and competitors to meet, and preferably exceed, current and future customer needs. Market orientation requires them to act in the long term so that the technical, social and economic demands are met and that their commitments will generate profit. The studies focus include how the housing companies handle the challenges, such as the options to demolish, maintain and / or build new buildings to be innovative, where the context they find themselves in is relevant to how they act strategically.


Doctoral thesis

Ahmadi, Z. (2018). The role of market orientation in public housing companies : A study of MO’s effect on construction strategies. Diss. (sammanfattning), 2018. Stockholm: KTH Royal Institute of Technology. 72 p. (TRITA-ABE-DLT 1833) External link [More information]

Licentiate thesis

Ahmadi, Z. (2016). Market orientation and public housing companies in the Swedish declining market. Lic.-avh. (sammanfattning), 2016. Stockholm: KTH Royal Institute of Technology. 47 s. (TRITA-FOB-LIC 2016:1) External link [More information]
Published by: Sara Perttunen Sundberg Page responsible: Camilla Niss Updated: 2020-02-26
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