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Research presentation

Zahra Ahmadi

Research presentation

Zahra Ahmadi

Senior lecturer

Research subject: Business Administration

Zahra Ahmadi is a doctoral student at the University of Gävle, Department of Economics, since 2014, and is registered at KTH. She works in a research project on sustainable business relationships, where her own project of market orientation in public housing is included.

CURRENT RESEARCH

The PhD project examines how public housing in small towns (some contextual rigidities) applies strategies differently. With increasing demands on returns and profits public housing companies develop strategies for market orientation (MO) in relation to customers and competitors to meet, and preferably exceed, current and future customer needs. Market orientation requires them to act in the long term so that the technical, social and economic demands are met and that their commitments will generate profit. The studies focus include how the housing companies handle the challenges, such as the options to demolish, maintain and / or build new buildings to be innovative, where the context they find themselves in is relevant to how they act strategically.

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Conference papers

Ahmadi, Z. & Berggren, B. (2020). Public housing companies in transition: from governmental tools to profit-making organizations. . [More information]
Ahmadi, Z. (2019). The role of competitive strategy and market orientation : the effect of innovation and sustainability - a study of public housing companies. . [More information]
Ahmadi, Z. (2018). Moderating effects on market orientation and strategic performance: A study of public housing companies in Sweden. . [More information]
Sundström, A. & Ahmadi, Z. (2018). The Mediating Effects of CSR on Market Orientation Responsiveness in Housing Companies’ Business. XIX ISA World Congress of Sociology : Book of Abstracts. P. 928-928. [More information]
Sundström, A. & Ahmadi, Z. (2018). The mediating role of CSR on the market orientation strategic responsiveness and performance relationship. . [More information]
Ahmadi, Z. & Lind, H. (2016). Strategies in declining housing markets : a comparison of public and private housing companies. . [More information]
Ahmadi, Z. & Sundström, A. (2015). The role of market intelligence in declining markets: public housing companies in Sweden. . [More information]
Sundström, A., Ahmadi, Z. & Hyder, A. (2013). Market and Innovation Orientation : A Typology of Public Housing Companies in Sweden. World Academy Of Science, Engineering And Technology Issue 0076 April 2013. P. 4-12. External link [More information]
Steiner, L. & Ahmadi, Z. (2013). Renewal of The Swedish Million Dwelling program, the Public Housing Company and the Local Community, Hindrances and Mutual Aid. . External link [More information]
Published by: Sara Perttunen Sundberg Page responsible: Sara Perttunen Sundberg Updated: 2020-02-26
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