Scientific publications registered in the DiVA database at the University of Gävle.

Articles | Conference papers


Scholarly articles, refereed

Hyder, A., Rydback, M., Borg, E. & Osarenkhoe, A. (2019). Medical tourism in emerging markets : the role of trust, networks and word of mouth. Health Marketing Quarterly, 36 (3), 203-219. 10.1080/07359683.2019.1618008 [More information]
Rydback, M. & Hyder, A. (2018). Customization in medical tourism in the Philippines. International Journal of Pharmaceutical and Healthcare Marketing, 12 (4), 486-500. 10.1108/IJPHM-07-2017-0035 [More information]

Conference papers

Rydback, M. (2019). Medical Tourism Facilitators as Supplementary Service Providers : An Emerging Market Perspective. . [More information]
Rydback, M. (2018). Medical Tourism Facilitator in an Emerging Market Context. 11th Annual Conference of the EuroMed Academy of Business : Research Advancements in National and Global Business Theory and Practice: EuroMed Press. P. 1706-1708. External link [More information]
Rydback, M., Hyder, A., Borg, E. & Osarenkhoe, A. (2016). Marketing Medical Tourism in Emerging Market. BAM2016 Conference Proceedings: British Academy of Management (BAM). [More information]
Rydback, M. (2015). Marketing Process of Medical Tourism in Emerging Market. . [More information]
Rydback, M., Hyder, A., Borg, E. & Osarenkhoe, A. (2015). The marketing process of medical tourism. Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment. Marseille: EuroMed Press. P. 2720-2722. External link [More information]
Fregidou-Malama, M. & Rydback, M. (2011). Social enterprises in Sweden : Unitis a successful social cooperative?. . P. 13-. [More information]
Published by: Sonny Jakobsson Page responsible: Camilla Niss Updated: 2018-01-30
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