Professor, University of Gävle, 2012

Associate Professor, Mid Sweden University, 2008

  • 1992-1993: Stockholm University College of Education (Lärarhögskolan i Stockholm). Master of Education (M.Ed) degree in Business Studies.
  • 1986-1992: Stockholm University, Sweden, Department of Business Administration. PhD in Business Administration with concentration in Marketing Management. Supervisor: Professor Lars Persson
  • 1990-1991: Swedish University of Agricultural Sciences, Uppsala, Sweden. PG Dip in Range Ecology & Management & Livestock Production
  • 1986-1988: Stockholm University, Sweden. Department of Business Administration. MSc in   Business Administration (Marketing Management).
  • 1980-1984: BSc in Business Administration (Marketing Management).


I am a certificated/qualified teacher. I earned a Master of Education degree in Business studies in 1993. During the one year education on didactics and pedagogy (1992-1993), I attended teacher´s training education for senior lecturer in Business Administration, at Stockholm University College of Education.

1992-1993: Stockholm University College of Education (Lärarhögskolan  i Stockholm). Master of Education (MEd) degree in Business Studies

Title of Master’s thesis:  “A model for enhancing learning in classroom environment:  a contribution to the theory of knowledge”. The relevant modules of the teachers training programme were: Theory and practice of   teaching, including pedagogy, methodology, practical work and didactical features when it comes to delivering business studies courses. Teaching practice took place in a college and University in area for a period of two terms - 8 and 13 weeks respectively. 

Autumn 2003 - Blackboard system: Blackboard technology is Internet based pedagogical tool for creating and maintaining interaction between the lecturer and the students. Insights were gained on how to place lecture materials, assignments, grades, announcements etc. on the Internet based “blackboard” to be accessed any time of the day by all students registered in the courses.

Autumn 2004: Supervision of PhD thesisResearchers from five Swedish universities (Swedish University of Agricultural Sciences, Karlstad University, University of Gävle, etc.) met to discuss and organise seminars on different aspects of supervision of doctoral students from planning stage to the end of the research education by doctoral students. The course was led by Dr. Mikael Björling.


  • 2012–present: Professor of Business Studies (Marketing), University of Gävle, Sweden
  • 2012–present: Head of Research, Department of Business & Economic Studies, University of Gävle, 
  • 2008-2012: Associate Professor/Docent in Business Studies, University of Gävle & Mid Sweden University,
  • 2006-2012: Head of Online Master of Business Administration programme,University of Gävle, Sweden
  • 2002-2008: Senior Lecturer in Business Studies, University of Gävle, Sweden,

Previous positions and periods of appointment

  • 2000-2001: Company Trainer/consultant, Pålmans Handelsinstitut AB in Stockholm,
  • 1999-2000: Senior Lecturer in Business Studies, Mälardalen University, Västerås, Sweden.
  • 1996-1997: External Strategy Consultant, General Electric Company, Stafford, England
  • 1993-1998: Senior Lecturer/Head of  Department, Ullvi Gymnasiet, Köping, Sweden.
    Teachers’ Educator (part-time), Stockholm University College of Education, Stockholm.


He has research experience in strategic marketing with research expertise in application of relationship, network and strategic management approaches to consumer marketing, services marketing, industrial marketing and international business practices. Specifically, my research interest and publications in academic journals encompass strategic marketing issues such as buyer-seller interface in post-industrial era, including strategies for creating and sustaining customer loyalty; implementation of customer-centric strategy; management of processes for the creation, development and termination of customer relationships; interplay between information technology and marketing paradigm, inter alia Technology-based Service Encounter as well as and the metamorphosis/evolution of clusters and design of business models to improve innovation-driven cluster/network configurations that support the actors in the cluster/network. It is pertinent to note that all my publications within the above-mentioned path address core marketing issues with managerial focus.

Developing partnership and networks: I have documented experience in developing partnerships and networking both domestically and internationally. I am currently actively involved in a multinational interdisciplinary research team (a systems oriented interdisciplinary international health systems management programme which encompass Social Medicine, Strategic Market Relationships, Medical Anthropology, Public health, economics, ICT and Diffusion of Innovation).  This project is currently being financially supported by Research Initiation grants by The Bank of Sweden Tercentenary Foundation (Riksbankens Jubileumsfond) and University of Gävle. In conjunction with this project, we organized and led a workshop that took place in Gävle, Sweden in November 2012.

Language Skills/Communication
Excellent oral and written skills in English, Swedish and Spanish and some Greek. I have been developing and delivering courses in English and Swedish in business and marketing areas at both undergraduate and advanced levels since 1993.

Published by: Camilla Haglund Page responsible: Camilla Niss Updated: 2016-12-20
Högskolan i Gävle
Box 801 76 GÄVLE
026-64 85 00 (växel)