Research interest
Main research areas:
- Marketing - specifically Services Marketing
- International business focusing on Emerging Markets
Her research focuses on how service providers in the context of developing country markets healthcare in the internationally. The empirical results were gathered in the Philippines. Her primary findings show that service providers in emerging market are focusing on building networks, trust and adapting to the requirements of the international patients.
Högskolan i Gävle
www.hig.se
Box 801 76 GÄVLE
026-64 85 00 (växel)
www.hig.se
Box 801 76 GÄVLE
026-64 85 00 (växel)