Forskarpresentation
Michelle Rydback
Universitetslektor
Forskningsämne: Företagsekonomi
E-post: michelle.rydback@hig.se
Telefon: 026-64 85 00 (växel)
AKTUELL FORSKNING
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Artiklar
Vetenskapliga artiklar, refereegranskade
Rydback, M., Hyder, A., Macassa, G. & Simonsson, C. (2022). Can domestic medical tourism contribute to healthcare equity? A commentary. Journal of Market Access & Health Policy, 10 (1). 10.1080/20016689.2022.2061241
[Mer information]
Macassa, G., Ribeiro, A., Marttila, A., Stål, F., Silva, J., Rydback, M., Rashid, M. & Barros, H. (2022). Public Health Aspects of Climate Change Adaptation in Three Cities : A Qualitative Study. International Journal of Environmental Research and Public Health, 19 (16). 10.3390/ijerph191610292
[Mer information]
Rydback, M. (2022). Role of facilitators in the medical tourism industry : A study of medical tourism facilitators in an emerging market. Services Marketing Quarterly, 43 (2), 129-145. 10.1080/15332969.2022.2056288
[Mer information]
Hyder, A., Rydback, M., Borg, E. & Osarenkhoe, A. (2019). Medical tourism in emerging markets : the role of trust, networks and word of mouth. Health Marketing Quarterly, 36 (3), 203-219. 10.1080/07359683.2019.1618008
[Mer information]
Rydback, M. & Hyder, A. (2018). Customization in medical tourism in the Philippines. International Journal of Pharmaceutical and Healthcare Marketing, 12 (4), 486-500. 10.1108/IJPHM-07-2017-0035
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Vetenskapliga artiklar, ej refereegranskade
Rydback, M., Borg, E. & Osarenkhoe, A. (2021). Medical Tourism Networks in an Emerging Market. International Journal of Pharmaceutical and Healthcare Marketing. [Submitted]
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Doktorsavhandling
Rydback, M. (2021). Healthcare Service Marketing in Medical Tourism : An Emerging Market Study. Diss. (sammanfattning), 2021. Huddinge: Södertörns högskola. 230 s.
Länk
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Kapitel i böcker
Rydback, M. (2022). A Marketing Perspective in Climate Change Resilience : The Case of Navotas City. Handbook on Climate Change and Technology. Cheltenham, United Kingdom: Edward Elgar Publishing.
[Mer information]
Konferensbidrag
Rydback, M. (2019). Medical Tourism Facilitators as Supplementary Service Providers : An Emerging Market Perspective. .
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Rydback, M. (2018). Medical Tourism Facilitator in an Emerging Market Context. 11th Annual Conference of the EuroMed Academy of Business : Research Advancements in National and Global Business Theory and Practice: EuroMed Press. S. 1706-1708.
Länk
[Mer information]
Rydback, M., Hyder, A., Borg, E. & Osarenkhoe, A. (2016). Marketing Medical Tourism in Emerging Market. BAM2016 Conference Proceedings: British Academy of Management (BAM).
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Rydback, M. (2015). Marketing Process of Medical Tourism in Emerging Market. .
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Rydback, M., Hyder, A., Borg, E. & Osarenkhoe, A. (2015). The marketing process of medical tourism. Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment. Marseille: EuroMed Press. S. 2720-2722.
Länk
[Mer information]
Fregidou-Malama, M. & Rydback, M. (2011). Social enterprises in Sweden : Unitis a successful social cooperative?. . S. 13-.
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Övrigt
Rydback, M. (2021). Qualitative Research in Sweden and the Philippine Perspective.
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