Articles

Scholarly articles, refereed

Rydback, M. & Hyder, A. (2018). Customization in medical tourism in the Philippines. International Journal of Pharmaceutical and Healthcare Marketing, 12 (4), 486-500. 10.1108/IJPHM-07-2017-0035 [More information]
Hyder, A., Rydback, M., Borg, E. & Osarenkhoe, A. (2017). Medical tourism in emerging markets : the role of trust, networks and word of mouth. Health Marketing Quarterly. [Accepted] [More information]
Published by: Sonny Jakobsson Page responsible: Svante Brunåker Updated: 2018-01-30
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