Research interest

Main research areas:

  1. Marketing - specifically Services Marketing
  2. International business focusing on Emerging Markets

Her research focuses on how service providers in the context of developing country markets healthcare in the internationally. The empirical results were gathered in the Philippines. Her primary findings show that service providers in emerging market are focusing on building networks, trust and adapting to the requirements of the international patients.

Published by: Sonny Jakobsson Page responsible: Svante Brunåker Updated: 2018-01-30
Högskolan i Gävle
www.hig.se
Box 801 76 GÄVLE
026-64 85 00 (växel)