Zahra Ahmadi

Ph.D. Student
Faculty of Education and Business Studies
Department of Business and Economic Studies

E-mail: zahra.ahmadi@hig.se

Telephone:
Operator: +46 (0)26-64 85 00
Mobile: +46 (0)70-181 12 48

Zahra Ahmadi is a doctoral student at the University of Gävle, Department of Economics, since 2014, and is registered at KTH. She works in a research project on sustainable business relationships, where her own project of market orientation in public housing is included.

Current research

The PhD project examines how public housing in small towns (some contextual rigidities) applies strategies differently. With increasing demands on returns and profits public housing companies develop strategies for market orientation (MO) in relation to customers and competitors to meet, and preferably exceed, current and future customer needs. Market orientation requires them to act in the long term so that the technical, social and economic demands are met and that their commitments will generate profit. The studies focus include how the housing companies handle the challenges, such as the options to demolish, maintain and / or build new buildings to be innovative, where the context they find themselves in is relevant to how they act strategically. 

Latest publications

Ahmadi, Z. & Sundström, A. (2017). The market intelligence impact on strategic performance in declining markets. International Journal of Applied Business and Economic Research, 15 (15), 457-473. [More information]
Sundström, A., Ahmadi, Z. & Hyder, A. (2016). Market and innovation orientation typology : proposition and illustrations. Marketing Intelligence & Planning, 34 (3), 376-393. 10.1108/MIP-04-2015-0081 [More information]
Homayoun, S., Rezaee, Z. & Ahmadi, Z. (2015). Corporate Social Responsibility and Its Relevance to Accounting. Journal of Sustainable Development, 8 (9), 178-189. 10.5539/jsd.v8n9p178 [More information]
Ahmadi, Z. & Sundström, A. (2015). The Role of Market Intelligence in Declining Markets : Public Housing Companies in Sweden. Journal of Nonprofit & Public Sector Marketing. [Submitted] [More information]
Sundström, A., Ahmadi, Z. & Hyder, A. (2013). Market and Innovation Orientation : A Typology of Public Housing Companies in Sweden. World Academy Of Science, Engineering And Technology Issue 0076 April 2013. S. 4-12. Link [More information]
Published by: Zara Lindahl Page responsible: Svante Brunåker Updated: 2017-04-03
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