Zahra Ahmadi

Ph.D. Student
Faculty of Education and Business Studies
Department of Business and Economic Studies


Operator: +46 (0)26-64 85 00
Mobile: +46 (0)70-181 12 48

Zahra Ahmadi is a doctoral student at the University of Gävle, Department of Economics, since 2014, and is registered at KTH. She works in a research project on sustainable business relationships, where her own project of market orientation in public housing is included.

Current research

The PhD project examines how public housing in small towns (some contextual rigidities) applies strategies differently. With increasing demands on returns and profits public housing companies develop strategies for market orientation (MO) in relation to customers and competitors to meet, and preferably exceed, current and future customer needs. Market orientation requires them to act in the long term so that the technical, social and economic demands are met and that their commitments will generate profit. The studies focus include how the housing companies handle the challenges, such as the options to demolish, maintain and / or build new buildings to be innovative, where the context they find themselves in is relevant to how they act strategically. 

Latest publications

Ahmadi, Z. & Lind, H. (2018). Sustainable strategies in a declining housing market : a comparative study. International Journal of Management Practice, 11 (4), 400-421. [In press] [More information]
Ahmadi, Z. & Sundström, A. (2017). The market intelligence impact on strategic performance in declining markets. International Journal of Applied Business and Economic Research, 15 (15), 457-473. [More information]
Ahmadi, Z. (2018). Moderating effects on market orientation and strategic performance : A study of public housing companies in Sweden. . [Submitted] [More information]
Sundström, A. & Ahmadi, Z. (2018). The mediating role of CSR on the market orientation strategic responsiveness and performance relationship. . [Submitted] [More information]
Ahmadi, Z. (2018). The role of market orientation in public housing companies : A study of MO’s effect on construction strategies. Diss. (sammanfattning), 2018. Stockholm: KTH Royal Institute of Technology. 72 s. (TRITA-ABE-DLT 1833) Link [More information]
Published by: Zara Lindahl Page responsible: Svante Brunåker Updated: 2017-04-03
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