Aihie Osarenkhoe

Aihie Osarenkhoe

Ph.D., M.Ed., Professor of Marketing, Business Administration

Department of Business and Economic Studies
Faculty of Education and Business Studies

Operator: +46 (0)26-64 85 00
Phone: +46 (0)26-64 85 84
Mobile: +46 (0)70-191 45 26


Professor Aihie Osarenkhoe earned his PhD in Business Administration with concentration in Marketing Management at Stockholm University, Sweden in 1992. In addition to being a certificated/qualified teacher, Professor Osarenkhoe has 20 years teaching, industrial and research experience in many subject areas of business administration. Professor Osarenkhoe has developed the following courses: Strategic Marketing, Brand Management, Customer Relationship Management, International Business Strategy, and Industrial Marketing module of a PhD course called Marketing Theories. He currently teaches three of the courses (the latter three mentioned above). Furthermore, Professor Osarenkhoe carries out a range of leadership and administrative duties such as being the Director of Research at the department of business and economic studies. Moreover, he supervises Bachelor, Master and Doctoral thesis both in Swedish and English. 

Current research

Summary of research area, current research and co-operation projects, developed more in "Research interest" subsection.

Latest publications

Ojiaku, O. & Osarenkhoe, A. (2018). Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider : The Role of Past Experience. Global Business Review, 19 (6). 10.1177/0972150918780764 [More information]
Fremont, V., Eklinder-Frick, J., Åge, L. & Osarenkhoe, A. (2018). Interaction through boundary objects : controversy and friction within digitalization. Marketing Intelligence & Planning. 10.1108/MIP-04-2018-0135 [More information]
Osarenkhoe, A., Fjellström, D., Abraha, D. & Awuah, G. (2018). Networked establishment processes in transition economies. Global Business and Economics Review (GBER). [Accepted] Link [More information]
Hyder, A. & Osarenkhoe, A. (2018). Partial or total integration in a cross-border merger? : Building a Nordic bank culture. Thunderbird International Business Review, 60 (4), 477-488. 10.1002/tie.21943 [More information]
Osarenkhoe, A. & Fjellström, D. (2017). Clustering and networking as a sine qua non for SMES and regional international competitive advantage. Global and natinoal business theories and practice : Bridging the past with the future: EUROMED PRESS. S. 1258-1281. [More information]
Published by: Zara Lindahl Page responsible: Svante Brunåker Updated: 2017-11-17
Högskolan i Gävle
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