Aihie Osarenkhoe

Aihie Osarenkhoe

Ph.D., M.Ed., Professor of Marketing, Business Administration

Department of Business and Economic Studies
Faculty of Education and Business Studies

Operator: +46 (0)26-64 85 00
Phone: +46 (0)26-64 85 84
Mobile: +46 (0)70-191 45 26


Professor Aihie Osarenkhoe earned his PhD in Business Administration with concentration in Marketing Management at Stockholm University, Sweden in 1992. In addition to being a certificated/qualified teacher, Professor Osarenkhoe has 20 years teaching, industrial and research experience in many subject areas of business administration. Professor Osarenkhoe has developed the following courses: Strategic Marketing, Brand Management, Customer Relationship Management, International Business Strategy, and Industrial Marketing module of a PhD course called Marketing Theories. He currently teaches three of the courses (the latter three mentioned above). Furthermore, Professor Osarenkhoe carries out a range of leadership and administrative duties such as being the Director of Research at the department of business and economic studies. Moreover, he supervises Bachelor, Master and Doctoral thesis both in Swedish and English. 

Current research

Summary of research area, current research and co-operation projects, developed more in "Research interest" subsection.

Latest publications

Kuthea Nguti, L., Osarenkhoe, A. & Kiraka, R. (2019). A Study of the Relationship between Social Cognitive Factors and Career Choice Satisfaction within the Technology Career Path : A Gendered Perspective. Global Business Review. 10.1177/0972150919840935 [More information]
Fremont, V., Eklinder-Frick, J., Åge, L. & Osarenkhoe, A. (2019). Interaction through boundary objects : controversy and friction within digitalization. Marketing Intelligence & Planning, 37 (1), 111-124. 10.1108/MIP-04-2018-0135 [More information]
Hyder, A., Rydback, M., Borg, E. & Osarenkhoe, A. (2019). Medical tourism in emerging markets : the role of trust, networks and word of mouth. Health Marketing Quarterly, 36 (3), 203-219. 10.1080/07359683.2019.1618008 [More information]
Ojiaku, O. & Osarenkhoe, A. (2018). Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider : The Role of Past Experience. Global Business Review, 19 (6), 1478-1493. 10.1177/0972150918780764 [More information]
Osarenkhoe, A. & Fjellström, D. (2019). A cluster's internationalization platform as a springboard for internationalization of firms in the age of digitalization. Economic Clusters and Globalization: Diversity and Resilience. Taylor & Francis Group. [More information]
Published by: Zara Lindahl Page responsible: Svante Brunåker Updated: 2017-11-17
Högskolan i Gävle
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