Ernst Hollander

Akmal Hyder

Professor of Marketing, Business Administration

Faculty of Education and Business Studies
Department of Business and Economic Studies


Operator: +46 (0)26-64 85 00
Phone: +46 (0)26-64 86 31
Mobile: +46 (0)70-284 86 31

Akmal Hyder is professor and chair in Business Administration. He has earned his Ph.D. in 1988 from Uppsala University. After the completion of the doctoral examination, he served as a researcher in Forestry Marketing for five years at the Swedish University of Agricultural Sciences. Later he joined Mid-Sweden University and had been in charge of graduate and undergraduate courses and theses in business for a couple of years. At the University of Gävle, where he is at the moment serving, became associate professor in 1999 and full professor in 2006.

Current research

Professor Hyder leads two research projects. One project deals with sustainable business relations in culturally distant countries. This study explores the impact of cultural differences on forming and applying business relation-ships within international business establishments. It aims to develop network theory by introducing the concept of cultural differences and also examine the applicability of a cultural network model in describing how networks are built, developed and sustained in culturally distant countries. The other project looks on the post merger situation in Nordea. The major issues discussed in the project include organizational culture, adaptation and competence development.

Latest publications

Rydback, M. & Hyder, A. (2018). Customization in medical tourism in the Philippines. International Journal of Pharmaceutical and Healthcare Marketing. 10.1108/IJPHM-07-2017-0035 [More information]
Hyder, A. & Osarenkhoe, A. (2018). Partial or total integration in a cross-border merger? : Building a Nordic bank culture. Thunderbird International Business Review, 60 (4), 477-488. 10.1002/tie.21943 [More information]
Hyder, A., Chowdhury, E. & Sundström, A. (2017). Balancing Control and Trust to Manage CSR Compliance in Supply Chains. International Journal of Supply Chain Management, 6 (2), 1-14. [More information]
Hyder, A. & Osarenkhoe, A. (2017). Cross-border merger among Nordic banks - a longitudinal study. Global and national business theories and practice : Bridging the past with the future: EUROMED PRESS. S. 2134-2136. [More information]
Hyder, A. & Osarenkhoe, A. (2017). Cross-border merger among nordic banks : a longitudinal study. Vision 2020 : Sustainable Economic development, Innovation Management, and Global Growth: International Business Information Management Association (IBIMA). S. 855-857. [More information]
Published by: Camilla Haglund Page responsible: Svante Brunåker Updated: 2016-12-20
Högskolan i Gävle
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