Jonas Kågström

Ph.D., Assistant Professor in Business Administration

Department of Business and Economic Studies
Faculty of Education and Business Studies

Operator: 026-64 85 00
Phone: 026-64 87 75


With a PhD from the Swedish Agricultural University in Uppsala, Jonas research focuses on how consumers make environmental decisions and “green” marketing. He is especially interested in morally difficult consumption choices and how consumers change perspectives when goods/services have different kinds of “environmental certifications”. Jonas has worked on recycling in the Gävle area since 2003.

Current research

Current research is focused on the problems arising when politics, economy and environmental issues interact – in a word: “sustainability”. More specifically questions concerning waste management, eco-labeling, property rights, forest certification and LCA as a tool for decision making.  

Latest publications

Sörqvist, P., Hedblom, D., Holmgren, M., Haga, A., Langeborg, L., Nöstl, A. & Kågström, J. (2013). Who needs cream and sugar when there is eco-labeling? : Taste and willingness to pay for 'eco-friendly' coffee. PLoS ONE, 8 (12), e80719-. 10.1371/journal.pone.0080719 [More information]
Hartwig, F., Fagerström, A. & Kågström, J. (2018). Redovisning av externaliteter - några reflektioner. Balans : tidskrift för redovisning och revision, 3, 25-28. [More information]
Kågström, J. (2011). Today's perfect - tomorrow's standard : the role of consumers and the limits of policy in recycling. Diss. , 2011. Uppsala: Swedish University of Agricultural Sciences. Dept. of Economics.. 323 s. (Acta Universitatis agriculturae Sueciae 2011:33) Link [More information]
Kågström, J., Nilsson, E. & Johansson, M. (2014). Påverka beteende genom systematisk återkoppling. Malmö: Avfall Sverige. 48 s. (Avfall Sverige Utveckling U2014:10) Link [More information]
Kågström, J. (2010). Tyg eller papper? : En utredning för Rådet för Hållbar Utveckling angående kökshanddukens vara eller icke vara. Gävle: Högskolan i Gävle. (Working paper 44) Link [More information]
Published by: Camilla Haglund Page responsible: Svante Brunåker Updated: 2016-12-21
Högskolan i Gävle
Box 801 76 GÄVLE
026-64 85 00 (växel)