With a PhD from the Swedish Agricultural University in Uppsala, Jonas research focuses on how consumers make environmental decisions and “green” marketing. He is especially interested in morally difficult consumption choices and how consumers change perspectives when goods/services have different kinds of “environmental certifications”. Jonas has worked on recycling in the Gävle area since 2003.
Current research is focused on the problems arising when politics, economy and environmental issues interact – in a word: “sustainability”. More specifically questions concerning waste management, eco-labeling, property rights, forest certification and LCA as a tool for decision making.