Books


Book chapters

Philipson, S. (2012). From product to services and experiences and back : how traditional marketing is enriched by refocusing. Relationship Management for the Organization of the Future. Lund: Studentlitteratur. P. 75-84. [More information]
Philipson, S. (2012). Scripting - the product development of experiences. Relationship Management for the Organization of the Future. Lund: Studentlitteratur. P. 87-101. [More information]
Published by: Camilla Haglund Page responsible: Svante Brunåker Updated: 2016-12-21
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