Publikationer

Vetenskapliga publikationer registrerade i DiVA vid Högskolan i Gävle.

Artiklar | Konferensbidrag


Artiklar


Vetenskapliga artiklar, refereegranskade

Hyder, A., Chowdhury, E. & Sundström, A. (2017). Balancing Control and Trust to Manage CSR Compliance in Supply Chains. International Journal of Supply Chain Management, 6 (2), 1-14. [Mer information]
Sundström, A., Sammalisto, K., Hyder, A. & Chowdhury, E. (2016). CSR implementation strategy constraints in emerging market supply chain context : Bangladesh garment industry experiences. International Journal of Applied Business and Economic Research, 14 (13), 9041-9062. [Mer information]
Chowdhury, E., Sundström, A. & Hyder, A. (2016). Supply Chain CSR Image Challenges - A study on Bangladesh Clothing Industry. International Journal of Supply Chain Management, 5 (2), 16-25. Länk [Mer information]
Chowdhury, E., Rodrick, S. & Ahmed, F. (2014). A study on BRAC Microfinance Products for rural consumers using Service Gap Model. International Journal of Business & Management (Toronto), 1 (1), 9-19. Länk [Mer information]
Chowdhury, E., Sarwari, S. & Chowdhury, W. (2013). Customer Relationship Marketing Focusing on Providing Benefits to Students and Mobile Service Providers : A case Study on AIUB. International Journal of Applied Behavioral Economics, 2 (4), 25-35. 10.4018/ijabe.2013100102 [Mer information]
Hoq, M. & Chowdhury, E. (2012). An Empirical Study of the Antecedents and Consequences of Innovativeness. World Journal of Social Sciences, 2 (5), 184-197. Länk [Mer information]
Chowdhury, E., Hira, E., Mamun, A. & Kaisar, M. (2012). An Empirical Study on Training, Job Satisfaction, and Corporate Brand Image Relationship to Employees Working Performance in Context of British American Tobacco, Dhaka. International Journal of Applied Behavioral Economics, 1 (3), 58-69. 10.4018/ijabe.2012070104 [Mer information]

Konferensbidrag

Hyder, A. & Chowdhury, E. (2015). Market Orientation in Service Firms - An International Comparative Study. Proceedings of the 3<sup>rd </sup>International Conference on Strategic Innovative Marketing (IC-SIM 2014). Amsterdam. S. 16-23. 10.1016/j.sbspro.2015.01.1169 [Mer information]

 

[Nedanstående manuellt listade publikatoner kommer tas bort, när ovanstående publikationslistelänk presenterar nedanstående korrekt.]

Publications

Chowdhury, Ehsanul H., Sarwari, Sara, and Chowdhury, Waleed K., “Customer Relationship Marketing Focusing on Providing Benefits to Students and Mobile Service Providers: A case Study on AIUB” – Publication in International Journal of Applied Behavioral Economics (IJABE), Vol, 2 Issue 4, 2013, pp. 25-35.

Chowdhury, Ehsanul H., Hira, Eric L., Mamun, Abdullah. A., and Kaiser, M. M., “An Empirical Study on Training, Job Satisfaction and Corporate Brand Image Relationship to Employees Working Performance in Context of British American Tobacco Bangladesh” – Published in International Journal For Applied Behavioral Economics (IJABE), Vol. 1, Issue 3, 2012, pp. 58-69.

Hoq, Ziaul and Chowdhury, Ehsanul H., “An Empirical Study of the Antecedents and Consequences of Innovativeness”- Published in World Journal of Social Sciences Vol.2, No.5, August, 2012 Special Issue, pp.184-197.

Azad, S. A. K, Chowdhury, R. and Chowdhury, Ehsanul H.,Study on Customer Satisfaction Regarding ATM Services – Published in Dhaka University Journal of Business Studies Volume XXXII, No.1, June 2011, ISSN 1682- 2498, pp. 45-56

Hoq, Ziaul and Chowdhury, Ehsanul H.,The Role of Ethical Brand and its Effect on Company Reputation Among Industrial Buyers in Malaysia – Published in TSU-CBA Journal Volume 9, S.Y. 2009-2010, ISSN 1656-4219, of Tarlac State University, Philippines on July, 2010.

Kabir, Shafquat and Chowdhury, Ehsanul H., “Effectiveness of Advertisements Using Digital Signage in Retail: A Study on Thailand – Published in TSU-CBA Journal Volume 9, S.Y. 2009-2010, ISSN 1656-4219, of Tarlac State University, Philippines on July, 2010.

Azad, S. A. K, Chowdhury, R. and Chowdhury, Ehsanul H.,Study on Branding of Bangladesh – Published in Bangladesh Journal of MIS Volume 1, No. 2, June, 2009, ISSN 2073-9737.

Chowdhury, Ehsanul, H. and Mercado, Renato, Supply Chain Management Revisited – Published in TSU-CBA Journal Volume 7, S.Y. 2006-2007, ISSN 1656-4219, of Tarlac State University, Philippines on May, 2008.

Chowdhury, Ehsanul, H. and Ahmed, Nisar,Achieving Excellence in Marketing Education: The Case Study of American International University-Bangladesh – Published in TSU-CBA Journal Volume 7, S.Y. 2006-2007, ISSN 1656-4219, of Tarlac State University, Philippines on May, 2008.

Chowdhury, Ehsanul, H. and Mercado, Renato,Sponsorship and Its Effectiveness As An Integrative Marketing Communication Tool and a Brand Development Tool – Published in TSU-CBA Journal Volume 7, S.Y. 2006-2007, ISSN 1656-4219, of Tarlac State University, Philippines on May, 2008.

Hossain, Anwar, Chowdhury, Ehsanul, H. and Ahmed, Ehsanuddin,Prospects of Crocodile Farming in Bangladesh – Published in The AIUB Journal of Business and Economics (AJBE) Volume 4 No: II, ISSN 1683-8742, January 2006.

Dey, Bidit. L., Hoq, Ziaul, Chowdhury, Ehsanul, H., and Hawkins, Nick, “Adapstandation: A New Approach in International Marketing – A Study on the Leading Multinational Companies in the Consumer Goods industries of Bangladesh” – Published in the   Journal on International Strategic Management and Business Re-Engineering, Volume 1, Number 1, December, 2005 of Amity International Business School, Amity University, India. 

Chowdhury, Ehsanul, H., Hoq, Ziaul and Dey, B. L. “Integrated Marketing Communication Revisited: Policies and Practices of Advertising Agencies” – Published in ‘The Cost & Management’, Journal of The Institute of Cost & Management Accountants of Bangladesh Number 5 Volume XXXIII September - October, 2005.  ISSN 1817-5090.

Hoq, Ziaul, Chowdhury M. S. and Chowdhury, Ehsanul, H. “The Economic Impact of E-Commerce” – Published in the BRAC University Journal, Volume II, Number 2, ISSN 1811-3079, September, 2005. 

Chowdhury, Ehsanul, H., Mohiuddin, M.Entrepreneurship Scenario and Effective Measures: Bangladesh Perspective – Published in the PCTE Journal of Business and Management, Volume 1, Issue No.2 June-December 2005 of Punjab College of Technical Education, University of Punjab, India.

Hossain, Anwar and Chowdhury, Ehsanul, H.Marketing Strategies For Export of Fresh Vegetables and Live Crabs of Bangladesh – Published in The AIUB Journal of Business and Economics (AJBE) Volume 4, No.1, ISSN 1683-8742, January 2005.

Other Publications:

  • Chowdhury, Ehsanul, H. and Amin, Md. Khaled “Expanding Apparel and Textile Market through Effective Marketing Strategy: A case Study of Bangladesh” – Published in The Faculty of Business Administration (FBA) Journal, Volume 1, 2013.
  • Chowdhury, Ehsanul, H., Zuchrifa, N. F., De-Costa, C. B. N. and Penhiero, S. C., “Consumer Research: A Case Study on Consumer Perception About Sunsilk Shampoo Among Female Consumers of Dhaka City” – Published in The AIUB Faculty Journal of Faculty of Business Administration & Faculty of Arts and Social Sciences, Volume 3, No. 1, Spring  2010-11.
  • Chowdhury, Ehsanul, H. “Keys to Effective Corporate Planning” – Published in The AIUB Faculty Journal of Faculty of Business Administration & Faculty of Arts and Social Sciences, Volume 2, No. 3, Fall 2010-11
  • Chowdhury, Ehsanul H. “Effectiveness of Societal Marketing for Influencing Emotional Attachment with a Brand: A Case Study of Grameen Phone’s ’71 er Chitthi’- Campaign ” – Published in The AIUB Faculty Journal of Faculty of Business Administration & Faculty of Arts and Social Sciences, Volume 2, No. 2, Summer 2009-10 of American International University- Bangladesh.
  • Chowdhury, Ehsanul H. “Effective Campaign to Influence Social Change as well as Brand Development: A Case Study of Prothom Alo’s ‘Bodle Jao Bodle Dao’ Campaign” – Published in The AIUB Faculty Journal of Faculty of Business Administration & Faculty of Arts and Social Sciences, Volume 2, No. 1, Spring 2009-10.
  • Chowdhury, Ehsanul H. and Ahmed, Nisar “Leather Industry of Bangladesh” – Published in Campaign Bangladesh (Bangladesh’s No:1 Advertising, Media & PR Monthly), Page 22, February ,2010 issue.
  • Chowdhury, Ehsanul H. “Culture and Its Importance on International BusinessManagement” – Published on The AIUB Faculty Journal of Faculty of Business Administration & Faculty of Arts and Social Sciences, Volume 1, No. 2, Summer 2008-09.
  • Chowdhury, Ehsanul H. “Book Review: Good To Great: Why Some Companies Make the Leap and Others Don’t – Published in The AIUB Faculty Journal of Faculty of Business Administration & Faculty of Arts and Social Sciences, Volume 1, No.1, Spring 2008-09.
  • Chowdhury, Ehsanul H. “Nursing as a Major Source of Foreign Currency Earning” – Published in the daily English newspaper of Bangladesh: The Independent, Page 11, Friday, September 11, 2006 issue.

International Conference Paper & Presentation:

  •    Chowdhury, Ehsanul H., Sundstrom, Agneta, and Hyder, Akmal H. “Improving the CSR Image - A study on Suppliers of Bangladesh Garments Industry”- presented at the 2nd Multi-Disciplinary Academic Conference 2013 (MAC-EMM 2013), held on December 6-9, 2013 at Czech Association of Scientific & Technical Studies, Prague, Czech Republic.
  •    Hyder, Akmal H. Chowdhury, Ehsanul H. , and  Sundstrom, Agneta, “CSR & Networking in Supply Chain”- presented at the 2nd Multi-Disciplinary Academic Conference 2013 (MAC-EMM 2013), held on December 6-9, 2013 at Czech Association of Scientific & Technical Studies, Prague, Czech Republic.
  •     Sundstrom, Agneta, Hyder, Akmal H. and Chowdhury, Ehsanul H. “CSR Implementation Challenges in Global Supply Chain: Experiences from Bangladesh Apparel Industry”- presented at the 2nd International Conference for Production & Supply Chain Management 2013 (ICPSCM 2013), held on November 7-9, 2013 at Sheraton Roma Hotel & Conference Center, Rome, Italy.
  • Hoq, Ziaul and Chowdhury, Ehsanul H., “An Empirical Study of the Antecedents and Consequences of Innovativeness”- presented at the 5th Asian Business Research Conference, organized by Research & Publication international, Bangladesh, sponsored by World Business Institute, Australia, held on December 23-24, 2011 at BIAM Foundation, Dhaka, Bangladesh.
  • Chowdhury, Ehsanul, H. and Ahmed, Nisar, “Quality Service, Value and Customer Satisfaction in Marketing Education”- presented at the 1 st Asia-Pacific Marketing
Publicerad av: Sonny Jakobsson Sidansvarig: Svante Brunåker Sidan uppdaterades: 2016-11-24
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