Böcker och bokkapitel

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Kapitel i böcker

Philipson, S. (2012). From product to services and experiences and back : how traditional marketing is enriched by refocusing. Relationship Management for the Organization of the Future. Lund: Studentlitteratur. S. 75-84. [Mer information]
Philipson, S. (2012). Scripting - the product development of experiences. Relationship Management for the Organization of the Future. Lund: Studentlitteratur. S. 87-101. [Mer information]
Publicerad av: Sonny Jakobsson Sidansvarig: Svante Brunåker Sidan uppdaterades: 2016-05-24
Högskolan i Gävle
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