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Welcome to the course Strategic Marketing C 7,5cr (it-distance)

Period for course registration in Ladok: 15 August - 28 August.

Course information

Course information
Course and application code

FEG341 11126 11150

Study period and pace

This course is a half-time course given between weeks 35-44

Syllabus

View course syllabus

Reading list

View reading list

Timetable

View course timetable 11126 11150

Course co-ordinator

Ehsanul Huda Chowdhury

E-mail: ehsanul.chowdhury@hig.se

Phone: 0706060876

Questions about registration and admission

studentsupport@hig.se


The course Strategic Marketing C 7.5 hp for distance students will be organized through CANVAS. Students will automatically be enrolled on the course in Canvas once they have registered for their course in Ladok. All information regarding the course will be available in CANVAS.

The course will be conducted online. Students are requested to go through the power point slides of the lectures that will be uploaded in CANVAS. 4 recorded lectures will also be uploaded on Canvas. The students are welcome to participate in the introduction meeting via zoom on week 35 and a discussion zoom meeting on week 37. Moreover, students need to submit the individual home exams and group assignments on case studies and literature review on strategic marketing topics as exams for this course. It is compulsory for the students to participate on the group case study seminar to be held via zoom. The students need to submit their individual home exam as well as group assignments on Canvas on time as per course timetable to receive grades. The medium of instruction for this course is English.

Course literature:
Roger A. Kerin and Robert A. Paterson; Strategic Marketing Problems – Cases and Comments, Thirteenth Edition, Pearson, 2013, ISBN-13: 978-0-273-76894-4, ISBN-10: 0-273-76894-8.


The communication between students and teacher will be held via zoom during the introduction meeting and during discussion meeting. Seminar will be held via zoom. Students will be also communicated through pre-scheduled zoom meetings as well as though e-mails and discussion threads on Canvas. The course contents, timetables, and information will be uploaded on Canvas for the course and all important announcements related to the course will be also on Canvas. Moreover, individual or group emails will be sent to the students’ email accounts regarding important matters related to course. Moreover, individual or group emails will be sent to the students’ email accounts regarding important matters related to course. The Introduction meeting is planned to be held physically on Week 35. The time and date of the introduction meeting will be available in CANVAS and KRONOX from June 2022.

The course is given by the Faculty of Education and Business.

Publicerad av: Sandra Svahn Sidansvarig: Maria Strand Sidan uppdaterades: 2022-06-08
Högskolan i Gävle
www.hig.se
Box 801 76 GÄVLE
026-64 85 00 (växel)