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Welcome to the course Brand Management C 7,5cr (distance)

On this page you will find information about your course, course registration and more. Here you will also find your course syllabus and the course timetable.

Course information

This course is a half-time course given between weeks 45-02 in Gävle.
Name of course

Brand Management C 7,5 cr

Course code

FEG343

Application code

11109 and 11185

Faculty

Faculty of Education and Business Studies

Course co-ordinator

Name: Zahra Ahmadi
E-mail: Zahra.Ahmadi@hig.se

Telephone: +4626648629

Course administration

Name: Eva Persson

E-mail: studentsupport@hig.se


Register on your course!

In order to register on your course, you first need to create a user account. Read more about how to activate your user account in our guide, "Five steps to get started".

If you do not register on time, you will lose your place on the course. Please contact your course administrator before the end of the registration period if you are experiencing problems with course registration.

If you are conditionally admitted you are not able to register on the course yourself.

Period for course registration: 25 October - 7 November

About the course

Course syllabus, reading list and timetable

Course syllabus, reading list and timetable

Course organisation and communication

Course organisation

The objective of the course is to increase the students understanding of Brand Management strategies and practices through taking part in class discussions, written examination, analysis of articles, case studies, seminars and group project works. By the end of the course the students are expected to:
• Understand the importance of brands in present world.
• Gain knowledge regarding different techniques and strategies related to brand positioning and management.
• Understand the impact of the real-life strategies and practices on creating and sustaining brand equity.
• Understand the importance of co-ordination between the business strategy and the brand strategy to develop an effective brand nationally and globally.

The course will be conducted online. Students are requested to go through the power point slides and recorded lectures of the topics of brand Management that will be uploaded on Canvas and discuss regarding the topics via e-mail or pre-scheduled Zoom sessions. Moreover, students need to submit the individual home exams as well as group assignments; as article analysis, literature review on branding theories as well as case study on brand management practices of Real Life Brands as part of the evaluation for this course. The students also need to submit all their exams and assignments on Ur Kund on Canvas on time as per course schedule to receive grades. There are two compulsory/ examining seminars for both campus and distance students.

Course literature:
Kevin Lane Keller, Strategic Brand Management – Building, Measuring, and Managing Brand Equity, Fourth Edition, Pearson, 2013, ISBN-13: 978-0-273-77941-4, ISBN-10: 0-273-77941-9.

OBS! The course will be conducted online for both campus and distance students due to the current situation, if the situation changes regarding Covid-19, you will be informed as soon as possible.

Communication

The communication between students and teacher will be via pre-scheduled zoom sessions as well as though e-mails on Canvas. The course contents, schedules, lecture videos and other information will be uploaded in the Canvas and all important announcements related to the course will be also on the Canvas. Moreover, individual or group emails will be sent to the students’ email accounts regarding important matters related to course.


Written exams

Registration for exams, including re-takes, is mandatory. You can register for exams via Ladok. You need to register at least ten days before the exam date. If you didn't register in time, you can not take your exam. No exceptions are made from this rule, we do not accept registrations when the deadline is passed.

If you are a distance study student and want to take your exam off-campus, you need to apply to do so at least three weeks prior to the exam date.

Publicerad av: Sandra Svahn Sidansvarig: Maria Strand Sidan uppdaterades: 2021-06-18
Högskolan i Gävle
www.hig.se
Box 801 76 GÄVLE
026-64 85 00 (växel)