|Name of course|
Brand Management C 7,5 cr
11109 and 11185
Faculty of Education and Business Studies
Name: Zahra Ahmadi
Name: Eva Persson
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Period for course registration: 25 October - 7 November
The objective of the course is to increase the students understanding of Brand Management strategies and practices through taking part in class discussions, written examination, analysis of articles, case studies, seminars and group project works. By the end of the course the students are expected to:
• Understand the importance of brands in present world.
• Gain knowledge regarding different techniques and strategies related to brand positioning and management.
• Understand the impact of the real-life strategies and practices on creating and sustaining brand equity.
• Understand the importance of co-ordination between the business strategy and the brand strategy to develop an effective brand nationally and globally.
The course will be conducted online. Students are requested to go through the power point slides and recorded lectures of the topics of brand Management that will be uploaded on Canvas and discuss regarding the topics via e-mail or pre-scheduled Zoom sessions. Moreover, students need to submit the individual home exams as well as group assignments; as article analysis, literature review on branding theories as well as case study on brand management practices of Real Life Brands as part of the evaluation for this course. The students also need to submit all their exams and assignments on Ur Kund on Canvas on time as per course schedule to receive grades. There are two compulsory/ examining seminars for both campus and distance students.
Kevin Lane Keller, Strategic Brand Management – Building, Measuring, and Managing Brand Equity, Fourth Edition, Pearson, 2013, ISBN-13: 978-0-273-77941-4, ISBN-10: 0-273-77941-9.
OBS! The course will be conducted online for both campus and distance students due to the current situation, if the situation changes regarding Covid-19, you will be informed as soon as possible.
The communication between students and teacher will be via pre-scheduled zoom sessions as well as though e-mails on Canvas. The course contents, schedules, lecture videos and other information will be uploaded in the Canvas and all important announcements related to the course will be also on the Canvas. Moreover, individual or group emails will be sent to the students’ email accounts regarding important matters related to course.
Registration for exams, including re-takes, is mandatory. You can register for exams via Ladok. You need to register at least ten days before the exam date. If you didn't register in time, you can not take your exam. No exceptions are made from this rule, we do not accept registrations when the deadline is passed.
If you are a distance study student and want to take your exam off-campus, you need to apply to do so at least three weeks prior to the exam date.
After your course has finished you will be sent a web-based course evaluation questionnaire via e-mail. Your participation in the course evaluation is very valuable to us and your comments will help improve and develop the course further. All students registered on the course will receive a report of the course evaluation with all comments compiled.
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