|Name of course|
Strategic Marketing C
Faculty of Education and Business Studies
Ehsanul Huda Chowdhury
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Period for course registration: 2019-08-26 - 2019-09-01
The course will be conducted through holding four lectures and discussions on the topics of strategic marketing. Students are requested to attend the four lectures. Moreover, students need to submit the individual home exam as well as individual assignment on article analysis and group assignments on real life case study on strategic marketing and literature review on strategic marketing topics as part of the evaluation of the students for this course. It is compulsory for the students to attend and participate in the individual article analysis seminar and group case study seminar. The students also need to submit their home exams and assignments on safe assign of Blackboard on time as per course schedule to receive grades.
Roger A. Kerin and Robert A. Paterson; Strategic Marketing Problems – Cases and Comments, Thirteenth Edition, Pearson, 2013,
ISBN-13: 978-0-273-76894-4, ISBN-10: 0-273-76894-8.
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