Brand Management C 7.5 hp

Om kursen

This course is delivered by focusing on a number of issues such as:
• the concept of brand management including themes such as brand assets (awareness and association), brand concept measurement and brand strategies and brand equity;
• conceptualisation and operationalisation of customer-based brand equity (CBBE) model as having a general applicability, and to show that its relevance is not restricted only to traditional consumer markets, but may prove equally important in services and industrial markets as well;
• answering questions pertaining to many of the main issues facing brand builders and managers, such as: should brand determine business strategy, or vice versa? What impact do new technologies have on brand management and consumer relationships? How is brand management different in the physical and virtual worlds?
• Also to be illuminated in this course is recognition of the fact that brand management aims to provide value to both consumers and firms. For more information please visit





Marknadsföring B



Webbanmälan öppnar cirka en månad före sista anmälningsdag.

När du väljer att ansöka till en kurs kommer du till där koden för din kurs kommer vara förifylld.

Mer om antagning på


Hösten 2020
202046 - 202102
Studietid: Dagtid
Antal platser: 10
Studieort: Ortsoberoende
0 träffar
Anmälningskod: HIG-11148
Undervisningsspråk: Engelska
Studietakt: Halvfart
Hösten 2020
202046 - 202102
Studietid: Dagtid
Antal platser: 10
Studieort: Gävle
Anmälningskod: HIG-11125
Undervisningsspråk: Engelska
Studietakt: Halvfart

*) Webbanmälan på öppnar cirka en månad före sista anmälningsdag.

Publicerad av: Veronica Liljeroth Sidansvarig: Veronica Liljeroth Sidan uppdaterades: 2018-03-09
Högskolan i Gävle
Box 801 76 GÄVLE
026-64 85 00 (växel)