Education

• Master’s Program in Tourism Destination Development, Dalarna University (2019–2020)
• Retail Management Programme, Dalarna University (2015–2018)

Theses

• Exploring the Perceived Authenticity of Virtual Visitors: A Qualitative Study of the Authenticity of a Non-Immersive Virtual Museum Tour of Carl Larsson Gården (2024)
• Brand Disloyalty to Own-Brand Food Products: A Quantitative Study on the Contribution of Consumer Attitudes to Brand Disloyalty (2018)

Employment

• Research Assistant, University of Gävle (2025)
• Lecturer, Dalarna University (2024–2025)