Welcome to Strategic Marketing C 7,5 Credits
Here you can find out more about course enrolment, course organisation and more. You can also find information about your syllabus and the course schedule.
Information about the course
Course and application code | FEG341, 21167 |
Study period and pace | week 04–13 at 50% (half-speed) |
Register on your course
To keep your study place, you must register for your course no later than the Sunday before the start of the course.
You register in Ladok for students, and the registration period opens two weeks before the course begins and closes the Sunday before the start of the course. By registering, you show that you are an active student in the course.
Syllabus and reading list
In the syllabus, you can read more about the course content, objectives, and how it is examined. In the reading list, you can see which course literature is included in your course.
You can find your syllabus and reading list at the link below. If there are multiple versions of a syllabus or reading list, you should refer to the latest edition.
Your Timetable
The course schedule is published no later than four weeks before the course starts. You can find your schedule using the Kronox schedule app. You can search by entering the course name, course code, or registration code.
Information from the course co-ordinator
Welcome to Strategic Marketing C, Spring 2026
The course Strategic Marketing C 7.5 hp for distance students will be organized through CANVAS. Students will automatically be enrolled on the course in Canvas once they have registered for their course in Ladok. All information regarding the course will be available on CANVAS.
The course will be conducted online. Students are requested to go through the power point slides of the lectures that will be uploaded to CANVAS. 4 recorded lectures will also be uploaded on Canvas. The students are welcome to participate in the introduction meeting on January 20, 2026, from 13:00 to 14:30. The introduction meeting will be held on Campus and distance students will be able to join via zoom. The two discussion meetings will be held on Campus as well and distance students will be able to join via zoom. It is compulsory for the students to participate in the group case study seminar to be held via zoom. The zoom links will be provided before the meetings and the seminar via Canvas Announcements. Students need to submit the individual home exam and group assignment on case studies and group assignment on literature review on strategic marketing topics as exams for this course. The students need to submit their individual home exam as well as the two group assignments on Canvas before the deadline mentioned in course manual to receive grades. The course manual will be available on Canvas one week before the start of the course. The course manual will have all required information regarding the course. The medium of instruction for this course is English.
The communication between students and teacher will be held via zoom during the introduction meeting and during discussion meetings. Seminar will be held via zoom. Students will be also communicated through pre-scheduled zoom meetings as well as though e-mails, announcements on Canvas and discussion threads on Canvas. The course contents, timetables, and information will be uploaded on Canvas for the course and all-important announcements related to the course will be also on Canvas. Moreover, individual or group emails will be sent to the students’ email accounts regarding important matters related to course. The Introduction meeting will be held on Campus on January 20, 2026, from 13:00 to 14:30 and distance students will have access to join the meeting via zoom. The date, time and zoom link of the meeting will be notified to the students through canvas announcement 3 days before the course starts.
Contact
Telephone hours: Monday–Thursday 9.00–10.00.
This page was last updated 2025-12-02